Why adstrong: The Company Behind 1 in 5 Google CSS Accounts Worldwide

adstrong is a Google CSS Premium Partner, the highest tier in Google’s Comparison Shopping Service program, managing over 20% of all Google CSS Centers worldwide, across 20,000+ Merchant Centers for more than 1,000 customers. Operated by b-good GmbH, a German company founded by Ingmar V. Albert and Oliver Hesse, adstrong is the developer of Keyword CSS, a proprietary product built within the official Google CSS program, and winner of Google’s CSS Spotlight Award 2023 in the Business Growth category.

If you’re evaluating CSS providers or wondering whether the company behind your Shopping Ads is one you can trust, this page gives you every number and every source to check us against.

Who is adstrong?

adstrong is the Google Shopping brand of b-good GmbH, a German company headquartered in Gräfelfing near Munich (commercial register: HRB 151295 B, Amtsgericht Charlottenburg). The founders, Ingmar V. Albert (CEO) and Oliver Hesse (Co-Founder & Principal Affiliate Strategist), have specialized in search engine advertising for e-commerce since 2012 and launched adstrong in 2018 to do one thing at scale: Google Shopping through the CSS program.

That focus is the point. adstrong is not an agency that also resells a CSS, it is a pure CSS operation, which is why it has grown into one of the largest CSS partners in Google’s program.

Table of contents

• adstrong in numbers
• What we actually do
• Why clients trust us
• Is adstrong legit?
• adstrong at a glance
• Frequently Asked Questions

adstrong in numbers

Google awards Premium Partner status to the top 25% of CSS partners measured by Shopping ad impressions. You can verify adstrong’s listing in Google’s official CSS partner directory.

What we actually do

Everything adstrong offers lives inside Google Shopping:

• Keyword CSS: adstrong’s proprietary product for shops and brands: enhanced ad relevance and performance through keyword-level CSS control. No other CSS provider offers it.
• Branded & White-Label CSS: agencies get their own CSS, under their own name, as a turnkey solution: better campaign performance for their clients, plus their own brand on every Shopping ad.
• CPC Boost: adstrong’s managed CSS for shops that want the CPC advantage without running their own CSS.
• Shopping Ads for eBay sellers: Google Shopping traffic for eBay inventory.
• Affiliate CSS: incremental Shopping traffic on a performance-compensation basis.

Current pricing for all products is on our pricing page.

Why clients trust us

A German company under German law. adstrong operates as b-good GmbH under German law and the GDPR, with German contracts and German-speaking support, relevant for every merchant and agency that has learned the hard way what offshore support means when a Merchant Center gets flagged.

Direct line to Google. adstrong holds bi-monthly senior-level meetings with Google’s CSS team. In practice this means CSS-related Merchant Center issues get resolved directly with Google and our clients hear about program and policy changes early. As Simon Borg, CEO of Touchpoint Agency, put it: “we can now troubleshoot CSS-related issues in Merchant Centers directly with Google. Previously this wasn’t possible… which has often led to delays and resentment.”

Operational track record. Zero CSS-related account suspensions since 2018, across 20,000+ Merchant Centers. At this scale, that is not luck… it is process.

Is adstrong legit?

Yes, and you don’t have to take our word for it. Every claim on this page has a source you can check:

• Google’s own CSS partner directory lists adstrong as a CSS Premium Partner: find a partner
• Google’s CSS Spotlight Award 2023, Business Growth category, announced on Google’s Comparison Shopping Partners portal, winners chosen by an independent panel from Accenture Song
• CSS specialization badges from Google: Performance Max, Feeds, and Online-to-Offline
• Independent reviews on Trustpilot
• Named clients and partners from agencies like DEPT and Jung von Matt to brands of the tier of Foot Locker, Shop Apotheke, ASUS, and Samsung with public statements on our testimonials page

adstrong at a glance

Frequently Asked Questions

Who is adstrong?

adstrong is a Google CSS Premium Partner operated by German company b-good GmbH, managing over 20% of all Google CSS Centers worldwide (20,000+ Merchant Centers for 1,000+ customers) with CSS solutions for shops, brands, and agencies.

Is adstrong a certified Google CSS partner?

Yes. adstrong holds Google’s CSS Premium Partner status, the highest tier in the program, awarded to the top 25% of CSS partners by Shopping ad impressions. It is listed in Google’s official partner directory.

How many Merchant Centers does adstrong manage?

Over 20,000 Merchant Centers, for more than 1,000 customers across Europe and beyond.

Is adstrong legit and trustworthy?

Yes. adstrong is listed in Google’s official CSS partner directory, won Google’s CSS Spotlight Award 2023, has independent reviews on Trustpilot, and has had zero CSS-related account suspensions since 2018.

What makes adstrong different from other CSS providers?

Scale (over 20% of all Google CSS Centers worldwide), proprietary products no other CSS offers (Keyword CSS), German legal and contractual framework, and a direct working relationship with Google’s CSS team.

Who founded adstrong?

Ingmar V. Albert (CEO) and Oliver Hesse (Co-Founder & Principal Affiliate Strategist), both active in e-commerce SEA since 2012.