Boost your Google Shopping Ads
We make you a Google CSS Provider, even with a single Merchant Center
Your own dedicated Keyword CSS will unlock unprecedented benefits on Google Ads for Shopping.
5.0 Stars on Google Reviews with 1,000+ customers
Better Performance
Free Branding
Free Traffic
Extra Google Support
Helping online shops and brands succeed on Google Shopping.
Your own dedicated Keyword CSS will massively outperform a conventional CSS!
Using a CSS was a great way to get a competitive edge until around 2021. Now the CPC boost doesn’t provide a relative advantage because everyone has it. You have to unlock the additional CSS Provider Benefits if you want to outperform your competition!
Highlighted Ads
Free Traffic
Better Performance
The CSS CPC benefit increases your ads’ performance. In addition, your Keyword CSS will enhance your ads’ relevance and increase your CTRs which lowers your CPCs. And everyone benefits of exclusive reports that Google offers to CSS providers.
Google Support
As a CSS provider, you get additional Google support up to dedicated account managers and technical representatives. You get access to PMax & feed support and can manage negative keywords for PMax on campaign level.
Over 15% al all CSSs in the world are run by adstrong.
Furthermore, with over 7,000 Merchant Centers, adstrong is also one of the largest traditional CSS providers in the world.
Our clear focus and the resulting unique wealth of experience are reflected in our top-class and competent customer service. We are not just ready with support when you have questions. We go a step further and proactively educate you so that you get the most out of the Google CSS Program and set new records!
Dominate Google Shopping Ads without risk or extra effort.
Plug & Play
You have zero work to set up your Keyword CSS or to keep it going. No need for know-how, extra resources or IT knowledge. We take care of everything while you reap the rewards.
Seamless migration
Switching to your own dedicated Keyword CSS is done within seconds and doesn’t affect your existing setup. You don’t need any new accounts; your existing accounts, campaigns and feeds keep on running and won’t have any interruptions or downtimes.
Safe & Secure
You will succeed
Becoming a Google CSS just takes few minutes.
Signup
CSS Setup
We set up your dedicated Keyword CSS-Site (your design, your domain, your products). The site is fully responsive, localized for all 21 CSS markets and more than fulfils all Google CSS requirements.
CSS Application
Done
adstrong Keyword CSS benefits.
Gain up to 25% CPC boost and unlock exclusive benefits with your dedicated Keyword CSS solution, transforming your Google Shopping Ads into high-performance assets with enhanced visibility.
Up to 25% CPC boost for Shopping Ads on Google
A Keyword CSS encompasses the normal CSS CPC benefit that effectively equals a CPC increase of up to 25%.
Highlighted Google Ads
Free traffic from Google
Shopping ads generate up to 3% additional free clicks that you lose to competitors unless you leverage our Keyword CSS solution.
Free Clicks Booster
Other CSS solutions take your free CSS-traffic to the competition. Our “Free Clicks Booster” ensures that it’s taken to your products instead.
Better Campaign Performance
More Google support
More Google features
CSS providers get access to exclusive data and Google perks for better campaign optimization (e.g. negative keyword management for PMax on campaign level).
Industry leadership
Be perceived as the visible leader in your industry by highlighting your ads with your industry’s most important keyword.
Full control over CSS
100% Google Policy compliant
Several of our clients had their CSS Google-suspended when using another CSS provider. adstrong is the largest & most professional provider who always works Google policy compliant.
5-star premium support
Make your ads stick out
Ads who prominently show their main keyword or category name in the prominent CSS link are more noticeable in the respective niche.
adstrong CSS mastery
Shopping ads channel protection
With advanced CSS settings, you can reclaim full control of Google Shopping Ads for your domain(s) and make sure that other players don’t cannibalize your shop’s traffic.
Download your whitepaper now.
Learn why CSS providers get an unfair competitive advantage on Google and how you can use your own dedicated Keyword CSS to be a winner on Google Shopping.
I have questions - Can I talk to a CSS expert?
The leading Keyword CSS product on the market.
adstrong
Keyword CSS
Conventional
CSS
CSS CPC Advantage
Free Traffic for your Shop/Brand
Category or Keyword highlighting on Google
Own Ads Strengthen Foreign Brands
Better Google standing, incl. direct Google CSS Support
Own CSS landing pages
Free Traffic for the Competition
Setting Negative Keywords for PMax at Campaign Level
No Effort Required from you
100% Google policy compliant
Premium Support
Choose the plan that's right for you.
All prices shown as monthly pricing.
Agency CSS
From
€495
monthly
- €599 One-Time Setup Fee
- All 21 CSS countries¹ included
- Own Agency CSS Site
- Own CSS Domain or Subdomain
- Agency Branding in Google Shopping Ads
- Free Clicks Booster²
- Premium DE/EN Support with Dedicated Account Manager
- CSS Partner Status upon request
- Individual trial period upon request
Keyword CSS
From
€397
monthly
- €599 One-Time Setup Fee
- All 21 CSS countries¹ included
- Own Keyword CSS Site
- Own CSS Domain or Subdomain
- Keyword Highlighting in Google Shopping Ads
- Free Clicks Booster²
- Premium DE/EN Support with Dedicated Account Manager
- Individual trial period upon request
Payments are secure & encrypted
Agency CSS
From
€595
monthly
Billed monthly / Annual contract
- €599 One-Time Setup Fee
- All 21 CSS countries¹ included
- Own Agency CSS Site
- Own CSS Domain or Subdomain
- Agency Branding in Google Shopping Ads
- Free Clicks Booster²
- Premium DE/EN Support with Dedicated Account Manager
- CSS Partner Status upon request
- Individual trial period upon request
Keyword CSS
From
€477
monthly
Billed monthly / Annual contract
- €599 One-Time Setup Fee
- All 21 CSS countries¹ included
- Own Keyword CSS Site
- Own CSS Domain or Subdomain
- Keyword Highlighting in Google Shopping Ads
- Free Clicks Booster²
- Premium DE/EN Support with Dedicated Account Manager
- Individual trial period upon request
² The Free Clicks Booster ensures that the CSS page shows almost only the products from your Merchant Centers
Payments are secure & encrypted
adstrong's Keyword CSS was developed in cooperation with Google.
The strongest advantages of the Google CSS program were previously withheld from the CSS providers themselves. This has changed with adstrong‘s Keyword CSS solution: Now, over 15% of all CSSs worldwide are based on our solution – and it‘s all 100% Google policy compliant.
Shops & Brands who trust adstrong.
Supernaturals
„The adstrong CPC Boost does what it promises - we get more conversions while spending the same. The support from adstrong is quick and competent and was able to clarify all our concerns immediately.“
Rollerbearings
„Since using adstrong CPC Boost, my Google Shopping CPCs have dropped significantly but the performance stayed the same. The migration was extremely quick and straightforward and I still have access to my historical data.“
AESPAREL
„adstrong has helped us to successfully implement all the advantages of the CPC Boost - and all at a very affordable price. We have a complicated setup with different tools in various markets which another CSS partner couldn't handle.“
Still have questions?
Drop us a message:
or book a call:
Frequently Asked Questions (FAQ)
adstrong’s CPC Boost is our normal Google CSS service that increases the effective CPCs of Shopping Ads by up to 25%. Our CSS is activated in all 21 available CSS countries and we posses all existing Google opt-ins to ensure maximum reach of Shopping Campaigns that use our CSS. This is the perfect option for advertisers with less than 10k € in monthly ad spend on Google.
adstrong’s Keyword CSS solution goes one step further. We provide you with your own branded CSS and thereby make you a Google CSS provider. Being a CSS provider includes a wide selection of extra perks for your Shopping Ads (massive branding, free extra traffic, …). This is the perfect option for advertisers with more than 10k € in monthly ad spend on Google.
adstrong’s affiliate services consist of managed CSS services. We run Google Shopping campaigns for your online shop. We do all the work and pay for all of the traffic and you pay us a 100% success based fee (usually a share of the revenues our traffic generates). You have zero risk and we make sure to find the sales you’re missing. This is the perfect option for shops with at least 7-digits in annual revenues who are ideally already listed on an affiliate network (e.g. AWIN).
adstrong’s Google Shopping Ads for Marketplaces such as Amazon or eBay is a technical solution that allows you to run Shopping Ads on Google for your product listings on any marketplace (e.g. Amazon, eBay, …). You can increase your sales and your organic ranking and unlock an extremely valuable marketing channel. This is the ideal solution for Marketplace sellers who are looking to grow and know how to set up and run Shopping Ads on Google.
In order to become a Google CSS provider, one must meet a few requirements (see below). As the largest Keyword CSS provider, we at adstrong can tell you that there is a lot to do here and that it is not worth it for most agencies or shops. That’s why our Keyword CSS solution covers everything and our customers don’t have to do anything.
In order to become a Google CSS provider, one must first have a registered company in an EU country and own a Google Merchant Center. You also have to run a price comparison portal that has a decent search algorithm and also offers filter and sorting functions. For each country in which you want to be certified as a CSS provider, the price comparison site must list products from at least 50 local retailers. Ideally, you can compare the offers of several providers for each product.
Google CSS Partner Status is an exclusive premium status granted by Google to larger CSS providers. It allows the use of the Google CSS Partner Badge and leads to listing in the Google CSS Partner Directory.
In order to become a Google CSS Partner, one must meet the requirements for a Google CSS provider and also (A) have access to the Google CSS Education Hub, (B) have at least two employees with CSS certification in the company and lastly (C) have at least 50 active Merchant Center accounts linked to their Google CSS domain.
These advanced requirements can also be met using adstrong’s Keyword CSS solution.
Essentially, we continuously ensure that all Google CSS requirements are met for our customers. We’re pretty good at that. With clients in the triple digits, our success rate is 100% and we’ve never had any Google policy violations. This is because we worked very closely with Google on our Keyword CSS solution from the start to be 100% on the safe side. Specifically, the process for your own dedicated Keyword CSS looks like this:
- We collect the data necessary to achieve CSS status (e.g. company name, desired CSS name, …). It typically takes 10-15 minutes to provide this data.
- We create your dedicated price comparison site. It meets all Google CSS requirements 100%, lists over 3,000 merchants, has sorting and filter options, is high-performance, multilingual, can be on your domain and also links to your homepage.
- We submit your CSS application to Google and after a week or two, Google will set up your CSS account.
- Finally, we optimally configure your CSS and hand it over to you with a corresponding onboarding.
And of course, we are always there for you with our top-rated support.
The Google CSS program is currently active in 21 European countries and adstrong’s Keyword CSS solution works in all of these countries. The countries are: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland.
We developed our Keyword CSS solution in cooperation with Google and let Google assure us that that’s okay. Our approach is 100% compliant and even with a three-digit number of Keyword CSS accounts, there have never been any Google policy issues.
With your Keyword CSS you can rest assured that everything works optimally.
A good friend of the founder Ingmar runs an online gin shop and was one of adstrong’s first CSS customers. At the time, Ingmar noticed that many incoming customer inquiries came from online liquor shops and in conversations it turned out that these interested parties had seen the “By adstrong” link among their competitor’s shopping ads.
Since then, countless leads have come to us who had seen the “By adstrong” link in shopping ads and wanted “their products to show up at the top, too”. Since we do not offer agency services, we cannot use these valuable leads.
A virtue arose out of necessity – our Keyword CSS solution. Here we ensure that these leads can also be helped and that they end up in the right place: with online marketing agencies. You can skim through our testimonials to see that this works.
We regularly ask Google about the future of the CSS program. According to Google, the CSS program is a success and “here to stay”. Investing in your own dedicated Keyword CSS now is therefore a safe investment for the future.
Google Shopping Europe (GSE) has repeatedly confirmed that they keep a portion of all CPCs. However, GSE does not publish the exact size of this part. Therefore, no one knows exactly what percentage of CPCs are withheld by GSE.
At the beginning of the CSS program, some CSS providers ran A/B tests in which they pitted identical campaigns against each other with and without CSS. Several vendors have independently come to the conclusion that they had to reduce the CPCs in the CSS campaign by around 20% in order for it to get the same amount of traffic as the non-CSS campaign. For this reason, most CSS providers write that GSE retains 20% of the CPCs.
This means that at GSE a €1 CPC bid is reduced to 80 cents. Or to put it the other way around: to get an effective bid of €1, I have to enter €1.25. So 25% more.
That’s why at adstrong we say that a CSS increases effective CPCs by up to 25%.
The Google CSS program works independently of bidding strategies, campaign settings or account settings.
By using a CSS, the effective CPC of Google Shopping ads increases by up to 25% in all setups. In addition, the name of the CSS provider is highlighted at the bottom of the shopping ads.
If you use the adstrong CSS or the adstrong Keyword CSS, your shopping ads will not lose any reach – the campaigns will be displayed in the same way as with Google Shopping Europe.
However, this is not the case with all CSS providers. In order to get the full range, the CSS provider must provide special opt-ins with Google. Therefore, make sure that your CSS provider has opted in regarding “Shopping Ads beyond general search”.
You can use free listings when using a CSS.
However, when changing CSS, it can happen that a Merchant Center loses its free listings. Because when switching CSS, the free listings are assigned to the oldest Merchant Center that is assigned to a specific shop.
Free listings lost in this way can be easily retrieved. If this is the case for you, contact us and we will help you quickly.
That depends on the CSS provider. A special Google opt-in is required so that products outside of Europe can also be advertised with a CSS Merchant Center. Therefore, make sure that you work with a professional CSS provider who has opted in to “Shopping Ads outside of Europe” on Google.
At adstrong, we have all the opt-ins. This means that our CSS and all of our Keyword CSS are optimally configured – also with regard to shopping ads outside of Europe.
Only CSS providers can manage negative keywords for PMax campaigns. That is why it is particularly important for agencies to be CSS providers themselves. In this way, negative keywords can be managed efficiently & by yourself. You can fulfill customer requests directly while saving yourself the detour via an external CSS provider.
Of course, a CSS provider can also remove Merchant Center from its CSS. To do this, he sends a request to Google Shopping Europe via the CSS Support Portal and requests a Merchant Center switch. Google Shopping Europe then sends a CSS switch request to the Merchant Center.
Once this request is accepted in the Merchant Center, the switch back to GSE is complete. If the Merchant Center admin refuses to accept the request, the CSS provider can request the deletion of this Merchant Center.
If you have chosen a professional CSS partner like adstrong, you will not have any disadvantages from using a CSS. It comes down to the following things:
- You have to make sure that your CSS provider has activated the Google opt-ins regarding “Shopping Ads beyond general search” and “placing Shopping Ads outside of Europe”.
- In addition, the CSS provider must be certified by Google in all countries that are relevant to you.
- In addition, the CSS provider should be known for good support. Since Google is continuously developing the CSS program, things go wrong from time to time. Especially the cheap providers like to leave their customers out in the rain.
- Finally, it’s important to know that PMax campaigns can have stronger performance fluctuations for a day or two after a CSS switch. This is because the algorithm has to adapt to the new bidding situation. He does this by experimenting with the bids to find the new optimum.
As one of the largest CSS premium providers in the world, adstrong is certified in all CSS countries and has all Google opt-ins. In addition, we are continually praised for our top-notch customer support.
Doesn’t “By Google” in Shopping Ads inspire more trust than the name of any CSS provider? And doesn’t that affect the CTR?
We could not measure that ads “By Google” have a better CTR than ads “by CSS”. And if there is a positive effect here, it is certainly not worth up to 20% of all CPCs! In this respect, the use of CSS is always the better option.
In addition, we were able to measure that the CTR increases if the CSS provider’s brand is relevant to the product category searched for. This is particularly important if the CSS provider is a well-known brand or owns a keyword domain. So “By Nike” or “by sneaker heroes” would certainly perform better when searching for Nike sneakers than “By any CSS”.
There are no downtimes or interruptions either with a Merchant Center CSS switch or with our Keyword CSS setup. Everything runs continuously, safely and steadily.
After the CSS switch the CPC boost kicks in, the brand of the CSS provider is shown in the shopping ads, and the “By CSS” link leads to the CSS’ price comparison site.
Google Shopping Europe retains up to 20% of the CPCs.
That means a €1 CPC bid is effectively reduced to 80 cents. To counteract this, I would need to increase my CPCs by 25%. My CPC would then be €1.25 and if 20% is subtracted from that the effective CPC is €1.
Since using a CSS neutralizes the negative effect of GSE, the effect is equivalent to up to a 25% increase in CPCs.
Yes, you can also switch Multi Client Accounts (MCAs) including all Merchant Centers they contain to a CSS. This is done via the “standalone account switch” that the CSS provider can use.
After you have invested 10 – 15 minutes to provide us with the data necessary for CSS set up, it takes one to two weeks until you have become a CSS provider with our Keyword CSS solution.
Yes, adstrong’s Keyword CSS solution can also achieve CSS Partner status for you.
The exclusive Google CSS Partner status allows the use of the Google CSS Partner badge and leads to listing in the Google CSS Partner directory.
If you are one of the 25% largest CSS Partners, measured by shopping ad impressions, you will receive Google CSS Premium Partner status. Some of our Keyword CSS customers have done so already.