Data privacy

1. Information on collecting personal data and provider identification

(1) The following terms contain all information required by the german Telemedia Act (TMA) and the Ferderal Data Protection Act (FDPA). We inform you on collection of your personal data by using this website. Personal data are all information which can be attributed to a certain individual. They include, for example, name, address, email address, usage behavior.

(2) Service Provider according to Section 13 TMA and controller as in Section 3 para. 7 FDPA is b-good GmbH, Bahnhofstr. 94a, 82166 Gräfelfing, Germany, for adress details go to our imprint.

Right of access and cancellation of consent

(1) At your request, you willbe provided with information on stored data concerning you, including any reference in them to their origin, the recipients or categories of recipients to whom the data are transmitted, and the purpose of storage.

(2) You have the right at any time to withdraw your consent to the use of your personal data in the future. You may anytime file an objection on the use of your data.

(3) Please address your inquiries on data processing via E-Mail to or to the address mentioned above under I.

2. Data security

To protect your personal data we maintain technical safeguards to protect your personal information. These safeguards will be updated regularly to the current technical standards.

3. Collecting and processing of your personal data

If you visit our Website without any further actions, we collect and analyse data as the following:

• the Internet protocol (IP) address used to connect your computer to the Internet

• date and time of your session

• Difference to GMT

• the full Uniform Resource Locators (URL) clickstream to, through and from our website

• Access status/HTTP-Status code

• Amount of transmitted data

• Operating system and surface

• Language, browser type and version

(2) To optimize our web presence, we use cookies. These are small text files stored in your computer’s main memory. You can prevent storage of cookies by choosing a “disable cookies” option in your browser settings. Added security may limit functionality and break features of our website.

a) This website uses Cookies as follows:

• Transient Cookies

• Persistent Cookies

• Third-Party Cookies

• Flash-Cookies

b) Transient Cookies will be deleted automatically. They disappear when you close your browser.

c) Persistent Cookies stay in one of your browser’s subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie’s file.

d) If you have a Flash-Plug-in installed on your computer, small files may be stored on your computer by websites that contain Flash media, such as video clips. If you don´t wan´t flash cookies you may install an Add-On as for example „Better Privacy“ for Mozilla or Adobe-Flash-Killer Cookie for Google Chrome.

4. Purchasing from us

In order to place an order with us you can do so as an registered user or an unregistered customer.

With your Customer Account, you can access the data that you have saved in the past without registering again. You may delete your account. You have the right at any time to withdraw your consent to the use of your personal data in the future.

Alternatively, you can place an order at the Online Store without using an existing Customer Account. If you so wish, you only need to enter all of the required information in the order form (Addresses & Delivery) yourself.

If you place an order without registration we will keep that directly provided data for as long as we have to due to legal obligations.

(2) We will use your personal data for purposes relating to your order. Therefore we will dislouse your data to a thrid party and your payment information to our Bank. We will delete your data after the period of time that is legally required.

(3) For data protection security reasons the order processs is SSL-ecrypted.

5. Data and third parties

(1) Your personal data may be passed on to third parties in case of competitions, bookings or other offers in cooperation with third partiens. You will be informed on the disclosure of your data excplicitely and separately.

(2) We work with third parties to process your data. We choose them thourougly and instructed in wirting. They are bound by instructions to us an we controll their work regularly. Those service providers will not pass your data to other third parties. We will inform you separately if a service provider is based in the USA. Any data processing will happen according to the applicable law.

5.1. Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

(2) Google will not associate your IP address with any other data held by Google.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

(4) To provide website visitors with the ability to prevent their data from being used by Google Analytics, Google has developed Google Analytics opt out browser add-on for the Google Analytics JavaScript. If you want to opt out, follow the link

(5) This website uses Google Analytics with the Add-On „_anonymizelp()“. The IP address is being shortened. A direct connection to a person is therefore not possible.

(6) The terms of Service is published under and the privacy policiy

5.2. Google Tag Manager

Company: Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Tool / Description:

Google Tag Manager is a tag management system developed by Google to manage JavaScript and HTML tags for tracking and analytics on websites (variants of e-marketing tags, sometimes called tracking pixels or web beacons).

Third country transfer: Yes

Privacy info:

Privacy Shield Certification

Opt-Out: –

5.3. Facebook - Website Custom Audiences (Facebook Pixel)

Company: Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA

Tool / Description:

Facebook Custom Audience establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. This allows Facebook to associate the visit to our pages with your user account.

Third country transfer: Yes

Privacy info: Shield certification

Opt-Out: Yes

5.4. Google Adwords

Company: Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA

Tool / Description:

Google AdWords is an advertising system of the US company Google Inc. Advertisers can use it to place ads that are primarily based on the search results when using the company’s own services.

Third country transfer: Yes

Info on data protection:

Privacy Shield Certification

Opt-Out: Yes

5.5. Pinterest

Company: Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA

Tool / Description:

Pinterest allows users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pinboards.

Third country transfer: Yes

Privacy info:

Opt-Out: –

5.6. Instagram

Company: Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA

Tool / Description:

Instagram is a free online photo and video sharing service owned by Facebook Inc.

Third country transfer: Yes

Privacy info: Privacy Shield certification

Opt-Out: –

5.7. Google Fonts (Google LLC)

This type of service allows users to view and interact with content hosted on external platforms directly through this application.

This type of service may still collect web traffic data for the pages where the service is installed, even if users do not use it.

Google Fonts is a font visualization service provided by Google LLC that allows this application to embed corresponding content on its pages.

Personal data processed: Usage data; trackers.

Processing location: United States – Privacy Policy.

5.8. Google reCAPTCHA (Google LLC)

These types of services analyze the traffic that takes place through this application and may contain personal data of users in order to filter out parts of the traffic, messages and content that are considered SPAM.

Google reCAPTCHA is a SPAM protection service provided by Google LLC.

The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Use.

Personal Data Processed: Responses to questions; motion sensor records; mouse movements; clicks; usage data; scroll position; keystrokes; touch events; trackers.

Processing location: United States – Privacy Policy.

5.9. HubSpot

We use HubSpot for marketing activities on our website. HubSpot is a software company from the USA with a branch office HubSpot Ireland Limited at 2nd Floor 30 North Wall Quay, Dublin 1, Ireland.

We use this integrated software solution for our own marketing, lead generation and customer service purposes. These include e-mail marketing, which regulates the sending of newsletters and automated mailings, social media publishing and reporting, contact management such as user segmentation and CRM, landing pages and contact forms.

HubSpot uses cookies, small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website. HubSpot evaluates the information collected (e.g. IP address, geographic location, type of browser, duration of the visit and pages viewed) on our behalf so that we can generate reports on the visit and the pages visited.

Information collected via HubSpot and the content of our website are stored on servers of HubSpot’s service providers. If you have given your consent to this in accordance with Article 6 Paragraph 1 Sentence 1 lit. a GDPR, the processing on this website takes place for the purpose of website analysis.

Since personal data is transferred to the USA, further protective mechanisms are required to ensure the data protection level of the GDPR. In order to guarantee this, we have agreed standard data protection clauses with the provider in accordance with Article 46 (2) (c) GDPR. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases in which this cannot be ensured even with this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected.

You can permanently object to the collection of data by HubSpot and the setting of cookies by preventing the storage of cookies through your browser settings accordingly. You can object to the processing of your personal data at any time with effect for the future.

Processing location: United States – Privacy Policy.

5.10. Plausible

We place great importance on data protection. To continuously improve our website, we use the analytics tool Plausible Analytics. This tool neither uses cookies nor stores or processes any personal data in any way. The service provider is the Estonian company Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia. For more information, please visit: