Understanding CSS Status: Participant vs. Partner #
In 2026, Google distinguishes between standard CSS Participants and those who have earned the “Partner” (Premium) status. While any CSS can operate in the auction, Partner status signals a higher level of scale and technical expertise.
Requirements for 2026 #
To achieve and maintain Google CSS Partner status, your agency must meet the following criteria:
Product Listing and Shipping Policy Requirements https://support.google.com/css-center/answer/14645037?hl=en and https://support.google.com/css-center/answer/14645037?hl=en, https://support.google.com/css-center/answer/13709336?sjid=15474031209040993533-EU
For this reason, we offer the CSS Partner Status Add-on: adstrong fulfills the third requirement for you, so that you can enjoy the Google Partner status and benefit from all its advantages.
