The Google Retail Expert Certification #
For 2026, Google has consolidated individual certifications (like PMax, Feed, and Omnichannel) into a single, comprehensive path: The Google Retail Expert Certification.
This is the primary certification required for CSS Partner status. It is designed as a 6-month learning journey through the CSS Academy NEXT program.
What is covered in the 2026 Curriculum? #
The certification is earned by completing three “Deep-Dive” modules. While individual digital badges are awarded for each, all three are required for the full Expert status:
-
PMax Calibration: Advanced strategies for AI-driven bidding and asset optimization.
-
Feed Orchestration: Including the new 2026 mandatory Product ID splitting for Omnichannel.
-
Omnichannel Strategy: Connecting LIA (Local Inventory Ads) and YouTube Shoppable ads.
Frequently Asked Questions #
Do I need to be a CSS Partner to take these courses? No. The CSS Academy NEXT and the Retail Expert Certification are open to all CSS Participants. Google encourages all participants to engage with these tools to help them scale toward Partner status.
How do I access the training? All modules are available on-demand via the Google CSS Academy.
