25% Google Shopping CPC Boost

  • adstrong CPC Boost corresponds to 25% increased Google Shopping CPCs - without paying more
  • Increased visibility of your Google Shopping Ads
  • Free, fast & secure setup
  • Additional product listing in the adstrong price comparison portal

Beat your competition with a 25% CPC Boost!

adstrong is a certified Google CSS partner. This status includes a 20% discount on Google Shopping CPCs in Europe. This corresponds to a 25% CPC boost!

Register now at adstrong and secure your 25% CPC boost! Registration takes only 3 minutes and you can cancel at any time.

Increase your traffic & reduce your costs!

  • Free, fast & secure CSS setup
  • Google Ads Account & Merchant Center remain unaffected; all data & histories remain
  • We take care of the setup - nothing to do for you
  • Our service works in all 21 CSS countries (see FAQ)

Google CSS Partner

Get your adstrong CPC Boost now without any risk!

CSS Erfahrung

Years of experience

More than 200 online shops with over 10 million products are part of the adstrong CSS.

CSS Security

Secure data

Your data is safe with us! We do not need access to our customers’ accounts or data.

CSS Setup

Custom-tailored packages

We respond flexibly to the needs of our customers and have suitable offers for small shops, large shops and online agencies.

CSS Support

Double support

Du behältst deinen Google Support (inkl. Agentur Support) und profitierst zusätzlich vom adstrong Support!

Get your adstrong CSS benefits without risk now!

  • Fill out form
  • Receive an indiviual offer by email
  • Confirm offer & start free trial month

FAQ: Why adstrong increases your CPCs by 25%

Why can adstrong offer a 25% CPC Boost to online shops?

The European Commission imposed a record fine of € 2.4 billion on Google in 2017 for unfair competition in price comparison. As a result, Google Shopping Europe (GSE) was separated from Google as a stand-alone company to compete fairly with other price comparisons. In order to have a right to exist as an independent company, GSE must generate profits. It does so by keeping 20% of the Google Shopping ad spends of merchants who use GSE as their CSS partner.

If a “GSE CSS Merchant” places a CPC bid of 1.00 € via GSE, he only participates with 0.80 € in the auction for the ad slots on Google. The remaining 0.20 € remains at GSE.

adstrong is certified by Google as an independent CSS partner and doesn’t keep a 20% margin on any bids. When using adstrong CSS, your previously reduced 0.80 € bid participates as a 1.00 € bid in the auction. That’s a 25% CPC boost! As a result, you get more traffic or pay less for your traffic when using adstrong CSS. 

By default, each merchant center uses Google Shopping Europe (GSE) as their CSS partner. But merchants can migrate to certified Google CSS partners such as adstrongTherefore, if you don’t do anything, 20% of your Google Shopping expenses will be wasted. It’s time to switch to adstrong CSS and leverage the CPC Boost!

What can I expect to happen when the 25% CPC Boost kicks in?

It’s impossible to exactly predict what would happen after you increased your CPCs by 25%. Our CPC boost is just like that except that you don’t have to actually pay the extra 25%. Therefore we cannot tell you how your specific campaigns will exactly behave. That depends on your bids, your budget and the competitive landscape. 

That being said, generally you can expect your volume and your spending to increase. Because the 25% adstrong CPC Boost increases your visibility even if your CPC settings stay the same. You pay the same amount per click as before but because you win more auctions, you get more volume and therefore increase your spending (if your budget allows).

Can I just reduce all my CPCs by 20% to counterbalance the 25% CPC boost and save money?

Kurzgesagt: ja, kannst du. Das ist die richtige Strategie, falls du Geld sparen oder deine Marge steigern willst während dein Trafficvolumen gleich bleibt. 

Wenn du lieber dein Trafficvolumen und dein Budget vergrößern möchtest, während deine Marge relativ stabil bleibt, solltest du deine CPCs jedoch nicht reduzieren. 

In which countries does the CSS program & the CPC Boost work?

The Google CSS program is currently active in 21 European countries and adstrong is certified in all of them. That means that the CPC Boost only works for campaigns that are active in these countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom.

Will my ads show up on the Google Shopping tab when working with adstrong CSS?

Some merchants are concerned that their Google Shopping ads won’t show up on the Google Shopping tab. Don’t worry – with adstrong CSS, your shopping ads are also displayed on the Google Shopping tab. 

However, this does not apply to all other independent Google CSS partners – your ads might not show up in the Google Shopping tab if your chose to work with a different CSS partner than adstrong.

What else changes with a CSS change from GSE to adstrong?

You get the 25% CPC Boost on your Google Shopping ads across all CSS countries. In addition, adstrong is listed as your “Comparision Shopping Site” in your merchant center.

Apart from that nothing changes: your Merchant Center, your account setup and your history remain untouched and you also keep Google Global Support and your Google Agency Support. As before, this does not apply to all other independent Google CSS partners – you might lose your Google Support when working with a different CSS partner than adstrong

Does adstrong get access to my data or accounts?

No, we do not need access to your data or accounts. The actual CSS change is done by Google. And again – this is not true for all other independent Google CSS partners – some might want to have account access if you wish to work with them. Better chose adstrong and all your data remains safe

What do I have to do to get the 25% adstrong CPC Boost?

  1. Click the “Try now” button and fill in the form.
  2. Sign the offer that we’ll send you by email.
  3. Confirm the “Google migration email”, that we’ll send you afterwards.

After that we’ll setup your 25% CPC Boost. 

Time for your adstrong CPC Boost!


What our customers say


“The adstrong CPC Boost does what it promises – we get more conversions with the same costs. The support from adstrong is quick and competent and was able to resolve all of our concerns immediately.”

Joseph Butler

Joseph Butler

Shop Apotheke

“The adstrong team are full-fledged SEA & Google Shopping professionals. They always work reliably and professionally and commit to targets that they also achieve. We work with adstrong on an international level and are happy about the large volumes of high quality traffic they send us.”

Rafael Rohrmann

Rafael Rohrmann
Senior Performance Specialist


“Since we started using adstrong CPC Boost, our Google Shopping CPCs have dropped significantly while maintaining the same performance. The move was extremely quick and uncomplicated and we can still access our historical data.”

York Lindenschmidt

York Lindenschmidt