Keyword CSS benefits

Better Campaign Performance.

Shops & Brands with their own CSS increase their ads’ CTR & quality score because the clearly visible CSS-link has a relevance to the search term.

Shops and brands using their own CSS experience higher click‑through rates (CTR) and improved quality scores. The visible CSS link displayed in their ads creates strong relevance to the user’s search term, making the listing appear more trustworthy and engaging.
This higher relevance not only attracts more qualified clicks but also enhances overall ad efficiency. With adstrong’s CSS solution, your campaigns gain improved visibility, lower costs per click, and stronger competitive positioning in Google Shopping.

Anatomy of Google Shopping Ads features.

Product image and title

The product image and title together provide a visually engaging and informative snapshot of the offering, combining a clear, high-quality visual representation with a concise yet detailed description of the product.

Price

The cost of the product as offered by the seller. It’s a crucial element that can instantly attract or deter a potential buyer based on their budget.

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Shop and shipping

This identifies the retailer or business selling the product. It can be a deciding factor for customers who prefer purchasing from certain stores, yet it’s greyed out and less visible than other elements of the ad.

CSS provider

The CSS provider is another highly visually engaging element that instantly attracts the ad viewers eyes, and is more visible than the shop name within the ads themselves. All clicks go to price comparison sites, where mostly products of your competitors are shown! Your own White Label CSS prevents this!

Over 20% of all Google CSS accounts worldwide are operated by the market leader adstrong.

Your own dedicated Keyword CSS will massively outperform a conventional CSS!

Using a CSS was a great way to gain an advantage until around 2021. Today, the CPC boost no longer provides a relative competitive edge as most advertisers use it.

With your own keyword CSS, you differentiate yourself from others, increase the relevance of your ads, and take performance to the next level!

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Highlighted Ads

Strengthen your top-performing categories and/or brand presence. Put yourself in the shoes of the end consumer: a third-party CSS name means nothing to your target audience, whereas a keyword correlated with product search generates much higher attention and better performance.

Free Traffic

Clicks on the “By CSS” link are free and lead to the CSS page, not the shop. Other CSS providers often sell these clicks to the highest bidding competitor. With your own CSS, you keep this traffic yourself instead of losing it to the competition.

Better Performance

Your CSS boosts the performance of your ads because you no longer have to pay up to 20% hidden CPC costs to Google Shopping Europe. Additionally, the keyword improves relevance, which in turn increases your CTR, Quality Score, and lowers the CPC of your ads.

Google Support

As a CSS provider, you receive additional Google support, including dedicated account managers and technical contacts. You gain access to valuable reports, PMax and feed support, translation services, audits, and much more.
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Badge - Google CSS Comparison Shopping Partners PMax Specialization
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Winner of the CSS Spotlight 2023 Award - Google CSS Spotlight award
Winner of the CSS Spotlight 2022 Award - Google CSS Spotlight award
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Over 20% al all CSSs in the world are run by adstrong.

adstrong, with tens of thousands of Merchant Centers, is one of Google’s largest CSS Premium Partners. We have direct access to Google, the best account management, and first-class technical support – critical resources we provide to you to achieve the best performance and promptly resolve any CSS issues.

We focus 100% on CSS and don’t diversify into other areas. This clear focus and accumulated expertise make us the most competent provider on the market with top-tier personalized customer service. We don’t just support you when you have questions. We go a step further by proactively training you to get the most out of the Google CSS program and break new records!

Dominate Google Shopping Ads without risk or extra effort.

Plug & Play

You have zero work to set up your Keyword CSS or to keep it going. No need for know-how, extra resources or IT knowledge. We take care of everything while you reap the rewards.

Seamless migration

Switching to your own dedicated Keyword CSS is done within seconds and doesn’t affect your existing setup. You don’t need any new accounts; your existing accounts, campaigns and feeds keep on running and won’t have any interruptions or downtimes.

Safe & Secure

Traffic drop due to switching CSS? Not with adstrong! We developed our CSS solution in close collaboration with Google, and unlike many other providers, it is 100% compliant with Google’s guidelines. Your campaigns are safe with us. Additionally, we do not require access to your Google Ads accounts and do not process any sensitive data.
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You will succeed

Our 5-star customer support and success team ensures everything runs smoothly. No risk for you. We go a step further – our CSS mastery content guarantees you maximize the potential of the Google CSS program.

adstrong Keyword CSS benefits.

Gain up to 25% CPC boost and unlock exclusive benefits with your dedicated Keyword CSS solution, transforming your Google Shopping Ads into high-performance assets with enhanced visibility.

I have questions - Can I talk to a CSS expert?

Ingmar Albert, CEO, adstrong

The leading Keyword CSS product on the market.

What matters when choosing a CSS solution:

adstrong
Keyword CSS

Conventional
CSS

CSS CPC Advantage

Free Traffic for your Shop/Brand

Category or Keyword highlighting on Google

Own Ads Strengthen Foreign Brands

Better Google standing, incl. direct Google CSS Support

Own CSS landing pages

Free Traffic for the Competition

Setting Negative Keywords for PMax at Campaign Level

No Effort Required from you

100% Google policy compliant

Premium Support

adstrong's Keyword CSS was developed in cooperation with Google.

The strongest advantages of the Google CSS program were previously withheld from the CSS providers themselves. This has changed with adstrong‘s Keyword CSS solution: Now, over 20% of all CSSs worldwide are based on our solution – and it‘s all 100% Google policy compliant.

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whitelabel css 20percent of all css worldwide by adstrong 2025 | adstrong