Boost your Google Shopping Ads

We make you a Google CSS Provider, even with a single Merchant Center

Put your ads in the spotlight, boost their relevance and performance, and get free extra traffic from Google!

5.0 Stars on Google Reviews with 1,000+ customers

Over 20% of all Google CSS accounts worldwide are operated by the market leader adstrong.

Your own dedicated Keyword CSS will massively outperform a conventional CSS!

Using a CSS was a great way to gain an advantage until around 2021. Today, the CPC boost no longer provides a relative competitive edge as most advertisers use it.

With your own keyword CSS, you differentiate yourself from others, increase the relevance of your ads, and take performance to the next level!

Highlighted Ads

Strengthen your top-performing categories and/or brand presence. Put yourself in the shoes of the end consumer: a third-party CSS name means nothing to your target audience, whereas a keyword correlated with product search generates much higher attention and better performance.

Free Traffic

Clicks on the “By CSS” link are free and lead to the CSS page, not the shop. Other CSS providers often sell these clicks to the highest bidding competitor. With your own CSS, you keep this traffic yourself instead of losing it to the competition.

Better Performance

Your CSS boosts the performance of your ads because you no longer have to pay up to 20% hidden CPC costs to Google Shopping Europe. Additionally, the keyword improves relevance, which in turn increases your CTR, Quality Score, and lowers the CPC of your ads.

Google Support

As a CSS provider, you receive additional Google support, including dedicated account managers and technical contacts. You gain access to valuable reports, PMax and feed support, translation services, audits, and much more.

Over 20% al all CSSs in the world are run by adstrong.

adstrong, with tens of thousands of Merchant Centers, is one of Google’s largest CSS Premium Partners. We have direct access to Google, the best account management, and first-class technical support – critical resources we provide to you to achieve the best performance and promptly resolve any CSS issues.

We focus 100% on CSS and don’t diversify into other areas. This clear focus and accumulated expertise make us the most competent provider on the market with top-tier personalized customer service. We don’t just support you when you have questions. We go a step further by proactively training you to get the most out of the Google CSS program and break new records!

Dominate Google Shopping Ads without risk or extra effort.

Plug & Play

You have zero work to set up your Keyword CSS or to keep it going. No need for know-how, extra resources or IT knowledge. We take care of everything while you reap the rewards.

Seamless migration

Switching to your own dedicated Keyword CSS is done within seconds and doesn’t affect your existing setup. You don’t need any new accounts; your existing accounts, campaigns and feeds keep on running and won’t have any interruptions or downtimes.

Safe & Secure

Traffic drop due to switching CSS? Not with adstrong! We developed our CSS solution in close collaboration with Google, and unlike many other providers, it is 100% compliant with Google’s guidelines. Your campaigns are safe with us. Additionally, we do not require access to your Google Ads accounts and do not process any sensitive data.

You will succeed

Our 5-star customer support and success team ensures everything runs smoothly. No risk for you. We go a step further – our CSS mastery content guarantees you maximize the potential of the Google CSS program.

Germany legally compliant

If you want to operate as a CSS provider in Germany, your CSS website must not only comply with Google’s guidelines but also with German law (otherwise you risk receiving legal warnings). Of all the companies offering products to become a CSS provider, adstrong is currently the only provider that meets these requirements.

Becoming a Google CSS just takes few minutes.

Signup

You sign up with adstrong & provide basic data (usually takes 5 minutes).

CSS Setup

We set up your dedicated Keyword CSS-Site (your design, your domain, your products). The site is fully responsive, localized for all 21 CSS markets and more than fulfils all Google CSS requirements.

CSS Application

We complete the CSS application for you, perfectly configure your Google CSS account and provide you with simple instructions & admin access.

Done

Now you can dominate Google Ads for Shopping and benefit from all the CSS provider superpowers.

adstrong Keyword CSS benefits.

Gain up to 25% CPC boost and unlock exclusive benefits with your dedicated Keyword CSS solution, transforming your Google Shopping Ads into high-performance assets with enhanced visibility.

Highlighted Google Ads

Your niche’s keyword or category name will be highlighted in the CSS Link of your Google Ads. This increases the relevance and makes your ads stick out!

Free traffic from Google

Shopping ads generate up to 3% additional free clicks that you lose to competitors unless you leverage our Keyword CSS solution.

More Google support

CSS providers get additional Google support up to dedicated technical- and account management.

Free Clicks Booster

Other CSS solutions take your free CSS-traffic to the competition. Our “Free Clicks Booster” ensures that it’s taken to your products instead.

Up to 25% CPC boost for Shopping Ads on Google

A Keyword CSS encompasses the normal CSS CPC benefit that effectively equals a CPC increase of up to 25%.

Free organic traffic

More valuable organic traffic through the “Products” and “Product Pages” modules and tabs in the Google SERPs.

Better Campaign Performance

Shops & Brands with their own CSS increase their ads’ CTR & quality score because the clearly visible CSS-link has a relevance to the search term.

More Google features

CSS providers get access to exclusive data and Google perks for better campaign optimization.

Industry leadership

Be perceived as the visible leader in your industry by highlighting your ads with your industry’s most important keyword.

Full control over CSS

Access to your own Google CSS Center gives you full control over everything Google CSS related and eliminates dependencies on others.

100% Google Policy compliant

Several of our clients had their CSS Google-suspended when using another CSS provider. adstrong is the largest & most professional provider who always works Google policy compliant.

5-star premium support

adstrong excels at customer support and was given a 5-star rating by its clients. Our 100% focus on CSS ensures top of the notch competency.

Make your ads stick out

Ads who prominently show their main keyword or category name in the prominent CSS link are more noticeable in the respective niche.

adstrong CSS mastery

Our exclusive CSS Mastery content will show you even the most advanced tips & tricks that you can use to outperform your competition.

Shopping ads channel protection

With advanced CSS settings, you can reclaim full control of Google Shopping Ads for your domain(s) and make sure that other players don’t cannibalize your shop’s traffic.

Extra traffic from ChatGPT & other LLMs

Your CSS pages are explicitly enabled for ChatGPT and other LLMs crawling, increasing your visibility in AI-powered search queries and generating additional high-intent traffic without extra work.

I have questions - Can I talk to a CSS expert?

The leading Keyword CSS product on the market.

What matters when choosing a CSS solution:

adstrong
Keyword CSS

Conventional
CSS

CSS CPC Advantage

Free Traffic for your Shop/Brand

Category or Keyword highlighting on Google

Own Ads Strengthen Foreign Brands

Better Google standing, incl. direct Google CSS Support

Own CSS landing pages

Free Traffic for the Competition

Setting Negative Keywords for PMax at Campaign Level

No Effort Required from you

100% Google policy compliant

Premium Support

Choose the plan that's right for you and Grow Faster with Google Shopping.

Supercharge your Google Shopping Ads with the optimal CSS solution by market leader adstrong. We run over 20% of all CSS accounts worldwide and are trusted by top agencies and thousands of advertisers to get more visibility, better performance and excellent support.

All prices excl. VAT. Multi-account and annual options available.

¹ Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, Czech Republic, Hungary.

² The Free Clicks Booster ensures that the CSS page shows almost only the products from your Merchant Centers

Keyword CSS

Growth-focused shops & brands

All 21 CSS countries¹ available
Own Keyword CSS Site
Own CSS Domain or Subdomain
Keyword Highlighting in Google Shopping Ads
Free Clicks Booster²
CSS Site Conversion Booster
Premium Support
Dedicated Account Manager

Keyword-level optimization, more organic traffic, multi account, higher relevancy ads, better CPCs, better CTR, free traffic, premium css support, turn-key ready, 100% compliant.

adstrong's Keyword CSS was developed in cooperation with Google.

The strongest advantages of the Google CSS program were previously withheld from the CSS providers themselves. This has changed with adstrong‘s Keyword CSS solution: Now, over 20% of all CSSs worldwide are based on our solution – and it‘s all 100% Google policy compliant.

Shops & Brands who trust adstrong.

Georg Blümer

CEO, Maniko Nails

„For a leading beauty D2C brand like Maniko, optimal Google Shopping Ads performance is crucial. Our own adstrong Keyword CSS not only provides the usual CSS CPC savings but also brings free traffic, additional support, and more relevant ads. Additionally, we leverage keyword highlighting in our ads to strengthen our brand positioning. Since the entire process required no effort or adjustments on our part, we are 100% satisfied with adstrong.“

Bonprix

Secure product and high competence. We chose the adstrong Keyword CSS because it is a solution that is 100% compliant with Google guidelines and fully meets the legal requirements for price comparisons applicable in Germany. The product works as expected—the individual keyword highlighting sets our ads apart and brings us free traffic via our own CSS. The competent and courteous customer service rounds off the experience. From our experience, it can only be recommended.

Steffen Röling

Head of Online Marketing, Hood

First-class solution at an unbeatable price. We switched from another CSS provider to adstrong because we kept hearing that adstrong is one of the best CSS providers on the market for our product volume. adstrong took complete care of the CSS switchover—everything ran smoothly without any interruptions, and we didn't need to make any adjustments. The customer service is always immediately available when a question arises, and all this at an unbeatable price where we pay less than with alternative providers.

Michael Schmidt

Associate Director, SEA, mostwantads

Rightly the market leader. At Shop-Apotheke, we have worked with several CSS providers over the years, and adstrong is the undisputed leader in CSS expertise. Our own Keyword CSS gives us an additional competitive advantage in Shopping Ads that we don't have with other providers, and adstrong is also cheaper at the same time! It's a pleasure working with adstrong—the team impresses with top-class expertise and response speed—they ensure everything runs 100% reliably for us.

Take your Shopping Ads to the next level.

Questions? Demo? We’re here for you. No sales talk, just support.

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