If you are interested in obtaining additional Google Shopping traffic through performance-based compensation from external CSS providers, it should be a deliberate decision. This can be very promising when done correctly.
At adstrong, we have our own CSS Affiliate Team that works professionally for many major brands such as Lego & Adidas and we have won the prestigious Google CSS Spotlight award 3 years in a row for our work in this area. Check out how we generated 6-digit monthly revenues while improving ROAS by 30% in this official Google Case Study. Feel free to reach out if you’d like to explore this option.
Here’s how you can specify which CSS providers are allowed to run Shopping Ads for the shop domain:
- Log in to the Control MC.
- Click on cog wheel at the top right > Comparison Shopping Services* > expand “Comparison Shopping Services (CSSs) selection”.
- Ensure that only the desired CSS providers have permission to run Google Shopping ads for the merchant domain.
* If this point doesn’t show up. Please go to the Business Info section and add the Customer Service Infos. That should fix the issue, otherwise contact us.
