CSS benefits

Better agency services.

Agencies can use the Google CSS provider empowerment to provide better services & optimizations to their customers.

Operating as a Google CSS provider gives your agency direct access to enhanced tools, insights, and features that elevate the quality of your client offerings. This empowerment enables you to deliver more strategic, data‑driven, and efficient campaign optimizations.
With adstrong’s support, you can turn these capabilities into measurable client value—improving performance, transparency, and overall satisfaction. It’s a straightforward way to strengthen your service portfolio and consistently exceed client expectations.

Anatomy of Google Shopping Ads features.

Product image and title

The product image and title together provide a visually engaging and informative snapshot of the offering, combining a clear, high-quality visual representation with a concise yet detailed description of the product.

Price

The cost of the product as offered by the seller. It’s a crucial element that can instantly attract or deter a potential buyer based on their budget.

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Shop and shipping

This identifies the retailer or business selling the product. It can be a deciding factor for customers who prefer purchasing from certain stores, yet it’s greyed out and less visible than other elements of the ad.

CSS provider

The CSS provider is another highly visually engaging element that instantly attracts the ad viewers eyes, and is more visible than the shop name within the ads themselves. All clicks go to price comparison sites, where mostly products of your competitors are shown! Your own White Label CSS prevents this!

Over 20% of all Google CSS accounts worldwide are operated by the market leader adstrong.

Your own CSS will massively outperform a conventional CSS!

Using a CSS was a great way to gain an advantage until around 2021. Today, the CPC boost no longer provides a relative competitive edge, as it is used by most advertisers.

Earn your expert status for Google Shopping and outperform traditional CSS solutions with your own CSS!

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Massive Branding

With adstrong, you solve a strategic problem many agencies face: visibility! Transform Google Shopping into an advertising platform for your agency, increase your brand awareness, and acquire more clients.

Free Traffic

Additionally, you offer your clients a premium CSS with a unique selling proposition: extra free traffic through the “By CSS” link in Shopping Ads, while simultaneously reducing competitors’ reach.

Better Performance

The CSS CPC advantage boosts the performance of your ads. Additionally, agencies with their own CSS and their clients receive valuable organic traffic through the “Products” and “Product Pages” modules and tabs in the Google SERPs.

Google Support

As a CSS provider, you receive additional Google support, including dedicated account managers and technical contacts. You gain access to valuable reports, PMax and feed support, translation services, audits, and much more.
CSS Prem Badge | adstrong
CSS Google Premium Partner 2024
CSS Google Premium Partner 2023
CSS Google Premium Partner 2022
Google Partner Premier 2022
Badge - Google CSS Comparison Shopping Partners PMax Specialization
Badge - Google CSS Comparison Shopping Partners O2O Specialization
Badge - Google CSS Comparison Shopping Partners Feeds Specialization
Comparison Shopping Hero badge
Winner of the CSS Spotlight 2023 Award - Google CSS Spotlight award
Winner of the CSS Spotlight 2022 Award - Google CSS Spotlight award
Badge - All CSS countries included
whitelabel css googlepolicycompliant 2025 | adstrong
whitelabel css 20percent of all css worldwide by adstrong 2025 | adstrong

Over 20% of all CSSs in the world are based on our Branded Agency CSS solution.

adstrong, with tens of thousands of Merchant Centers, is one of Google’s largest CSS Premium Partners. We have direct access to Google, the best account management, and first-class technical support – critical resources we provide to you to achieve the best performance and promptly resolve any CSS issues.

We focus 100% on CSS and don’t diversify into other areas. This clear focus and accumulated expertise make us the most competent provider on the market with top-tier personalized customer service. We don’t just support you when you have questions. We go a step further by proactively training you to get the most out of the Google CSS program and break new records!

Dominate Google Shopping Ads without risk or extra effort.

Plug & Play

You have zero work to set up your CSS or to keep it going. No need for know-how, extra resources or IT knowledge. We take care of everything while you reap the rewards.

Seamless migration

Switching to your own CSS is done within seconds and doesn’t affect your existing setup. You don’t need any new accounts; your existing accounts, campaigns and feeds keep on running and won’t have any interruptions or downtimes.

Safe & Secure

Traffic drop due to switching CSS? Not with adstrong! We developed our CSS solution in close collaboration with Google, and unlike many other providers, it is 100% compliant with Google’s guidelines. Your campaigns are safe with us. Additionally, we do not require access to your Google Ads accounts and do not process any sensitive data.
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You will succeed

 Our 5-star customer support and success team ensures everything runs smoothly. No risk for you. We go a step further – our CSS mastery content guarantees you maximize the potential of the Google CSS program.

adstrong Branded Agency CSS benefits.

Gain up to 25% CPC boost and unlock exclusive benefits with your Branded Agency CSS solution, transforming your Google Shopping Ads into high-performance assets with enhanced visibility.

Branded Agency CSS Whitepaper PDF

Download your whitepaper now.

Learn why CSS providers get an unfair competitive advantage on Google and how you can use your own CSS to be a winner on Google Shopping.

See agency CSS in action?

Ingmar Albert, CEO, adstrong

The leading CSS product on the market.

What matters when choosing a CSS solution:

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Conventional CSS benefits

CSS CPC advantage

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Conventional Agency CSS benefits

Free branding & inbound leads for your agency

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Agency ads strengthen potential competitors

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Additional direct Google CSS support

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

adstrong Agency CSS USPs

Free traffic for your clients

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Free traffic for your clients' competitors

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Plug & play solution - no work for you

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

100% automated localization for all CSS countries

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

100% automated product data processing

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Excellent premium customer support and leading CSS expertise

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Many years of experience with matured and perfected software

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Market leader who runs >20% of all CSS accounts worldwide

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Risk of losing clients to CSS provider

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

100% Google policy compliance

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

adstrong's Branded Agency CSS was developed in cooperation with Google.

The strongest advantages of the Google CSS program were previously withheld from the CSS providers themselves. This has changed with adstrong‘s Branded Agency CSS solution: Now, over 20% of all CSSs worldwide are based on our solution – and it‘s all 100% Google policy compliant.

whitelabel css googlepolicycompliant 2025 | adstrong
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whitelabel css 20percent of all css worldwide by adstrong 2025 | adstrong

Agencies who trust adstrong.