CSS benefits
Become a one-stop-shop.
Being able to offer your clients a premium CSS makes your agency a one-stop-shop and you prevent your clients reaching out to potential competitors.
At the same time, it prevents clients from seeking CSS solutions elsewhere, where they might encounter competing agencies. With adstrong powering your setup, you retain full client control while expanding your service portfolio and boosting long-term loyalty.
Anatomy of Google Shopping Ads features.
Product image and title
The product image and title together provide a visually engaging and informative snapshot of the offering, combining a clear, high-quality visual representation with a concise yet detailed description of the product.
Price
The cost of the product as offered by the seller. It’s a crucial element that can instantly attract or deter a potential buyer based on their budget.
Shop and shipping
CSS provider
The CSS provider is another highly visually engaging element that instantly attracts the ad viewers eyes, and is more visible than the shop name within the ads themselves. All clicks go to price comparison sites, where mostly products of your competitors are shown! Your own White Label CSS prevents this!
Over 20% of all Google CSS accounts worldwide are operated by the market leader adstrong.




























































































Your own CSS will massively outperform a conventional CSS!
Using a CSS was a great way to gain an advantage until around 2021. Today, the CPC boost no longer provides a relative competitive edge, as it is used by most advertisers.
Earn your expert status for Google Shopping and outperform traditional CSS solutions with your own CSS!
Massive Branding
Free Traffic
Better Performance
Google Support
Over 20% of all CSSs in the world are based on our Branded Agency CSS solution.
adstrong, with tens of thousands of Merchant Centers, is one of Google’s largest CSS Premium Partners. We have direct access to Google, the best account management, and first-class technical support – critical resources we provide to you to achieve the best performance and promptly resolve any CSS issues.
We focus 100% on CSS and don’t diversify into other areas. This clear focus and accumulated expertise make us the most competent provider on the market with top-tier personalized customer service. We don’t just support you when you have questions. We go a step further by proactively training you to get the most out of the Google CSS program and break new records!
Dominate Google Shopping Ads without risk or extra effort.
Plug & Play
Seamless migration
Safe & Secure
You will succeed
Our 5-star customer support and success team ensures everything runs smoothly. No risk for you. We go a step further – our CSS mastery content guarantees you maximize the potential of the Google CSS program.
adstrong Branded Agency CSS benefits.
Gain up to 25% CPC boost and unlock exclusive benefits with your Branded Agency CSS solution, transforming your Google Shopping Ads into high-performance assets with enhanced visibility.
Massive Branding
Free traffic from Google
Shopping ads generate up to 3% additional free clicks that you lose to competitors unless you leverage our Branded CSS solution.
More Google support
Free Clicks Booster
Other (Branded) CSS solutions take your free CSS-traffic to the competition. Our “Free Clicks Booster” ensures that it’s taken to your products instead.
Up to 25% CPC boost for Shopping Ads on Google
A Branded Agency CSS encompasses the normal CSS CPC benefit that effectively equals a CPC increase of up to 25%.
Free organic traffic
More valuable organic traffic through the “Products” and “Product Pages” modules and tabs in the Google SERPs.
Your clients are safe
In contrast to other CSSs, adstrong is no agency and never will become one. We’ll never be a competitor and your clients are safe.
More Google features
CSS providers get access to exclusive data and Google perks for better campaign optimization.
Inbound leads
Better Conversion rates
100% Google Policy compliant
Several of our clients had their CSS Google-suspended when using another Branded CSS provider. adstrong is the largest & most professional provider who always works Google policy compliant.
5-star premium support
adstrong excels at customer support and was given a 5-star rating by its clients. Our 100% focus on CSS ensures top of the notch competency.
Become a one-stop-shop
adstrong CSS mastery
Our exclusive CSS Mastery content will show you even the most advanced tips & tricks that you can use to outperform your competition.
Shopping ads channel protection
With advanced CSS settings, you can reclaim full control of Google Shopping Ads for your domain(s) and make sure that other players don’t cannibalize your shop’s traffic.
Agency marketing support
Full control over CSS
Extra business model
Additional trust & expertise
Google CSS badges
Protection from competitors
Customer testimonials
Better agency services
Customer lock-in
Our unique Branded CSS solution encompasses way more benefits than a conventional CSS. Agencies get an extra lock-in effect.
Download your whitepaper now.
See agency CSS in action?
The leading CSS product on the market.
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Conventional CSS benefits
CSS CPC advantage
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Conventional Agency CSS benefits
Free branding & inbound leads for your agency
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Agency ads strengthen potential competitors
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Additional direct Google CSS support
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
adstrong Agency CSS USPs
Free traffic for your clients
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Free traffic for your clients' competitors
adstrong Branded
Agency CSS
90% of other
Agency CSS
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CSS
Plug & play solution - no work for you
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
100% automated localization for all CSS countries
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
100% automated product data processing
adstrong Branded
Agency CSS
90% of other
Agency CSS
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CSS
Excellent premium customer support and leading CSS expertise
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Many years of experience with matured and perfected software
adstrong Branded
Agency CSS
90% of other
Agency CSS
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Market leader who runs >20% of all CSS accounts worldwide
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Risk of losing clients to CSS provider
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
100% Google policy compliance
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
adstrong's Branded Agency CSS was developed in cooperation with Google.
The strongest advantages of the Google CSS program were previously withheld from the CSS providers themselves. This has changed with adstrong‘s Branded Agency CSS solution: Now, over 20% of all CSSs worldwide are based on our solution – and it‘s all 100% Google policy compliant.
Agencies who trust adstrong.
Simon Borg
Thanks to adstrong's Branded Agency CSS solution, we managed to take us to the next level with regard to Google Shopping. Not only did we get an additional business model for our agency, but we consistently achieve better campaign performance. In addition to the many advantages of a CSS, such as agency visibility, perceived competency and inbound leads, what I'm most pleased about is that we can now troubleshoot CSS-related issues in Merchant Centers directly with Google. Previously this wasn't possible and we always had to go through an external CSS provider, which has often led to delays and resentment. On top, adstrong's support is outstanding - that's why I'm happy to provide this testimonial.
Felix Manthey
We used adstrong to be optimally positioned with Google Shopping and we are extremely satisfied with the result. Essentially, we had all the advantages that adstrong had mentioned to us in advance. The campaigns benefit from the CPC advantage, we tread more competently and can also provide CSS support to our customers. Our awareness in the market has increased and we are getting more incoming customer inquiries. We have been able to use the expert status to win more customers for us. And last but not least, it's just fun to have your own Agency names regularly seen on Google.
Dennis Berse
We've been using adstrong's Branded Agency CSS solution for a few months. We've seen a stable positive impact on campaign performance, which we attribute to the CPC advantage. We also have billions of free brand impressions for AdRock Marketing. All in all, the adstrong team does their job really well and gives us excellent support. That's why I'm happy to provide a testimonial.
Elly Michalas
I became extremely curious when I heard about adstrong's Branded Agency CSS solution. adstrong aren't exaggerating about their SaaS solution being turnkey - we didn't have any significant effort to set it up or run it. The CSS works flawlessly and improves our shopping campaigns. It used to bother me that we couldn't supply our customers with everything from a single source and they had to go to external CSS providers. Now, the CSS status allows us to provide a better service level. The increased visibility brings us regular customer inquiries and our awareness has increased significantly. Finally, I would like to commend adstrong for the great support - if something is wrong, the team is immediately and competently on the spot. Thank you & best of luck going forward!
Oliver Zenglein
The cooperation with adstrong works perfectly, the Boutique Agency CSS works very reliably for our customers.
Rahil Yaqub
Since our goal is to ensure the best performance and the best service for our customers, it was clear that we had to become a Google CSS provider ourselves. When I spoke to adstrong, I was impressed by their competence and experience in everything to do with CSS. I think there is no other player in Europe who has so much experience with the Google CSS program and is familiar with all the details and exceptional cases. Since adstrong also offers very fair pricing, we decided on their Branded Agency CSS solution and spent a lot of time with it and effort saved. The SaaS solution is easy to use and the customer support is top notch.
Andreas Hofer
adstrong's CSS as a Service is an indispensable tool for any online marketing agency that wants to run state of the art Google Shopping Ads. We enjoy all the benefits of the Google CSS status and have no work with it. Most of all, we are happy that our own KLICKIMPULS CSS can achieve the best performance for our customers. In addition, we have noticed that our level of awareness has grown significantly over the billions of free brand impressions and we simply get more inbound leads. All in all, adstrong's solution is very effective and the customer support is excellent. Thanks very much.
Julian Flügge
We have been a Google CSS provider for several years and have met the Google requirements with our in-house IT. Nevertheless, switching to adstrong has more than paid off for us: we now have lower costs and less work than before and continue to enjoy all CSS advantages. In particular, that's the CPC advantage for our customers and the incoming leads for us. In addition, the adstrong team knows the Google CSS program like no other and, despite years of experience, was able to give us some valuable tips for CSS optimization and help us achieve Google CSS PARTNER status.
Pascal Schumacher
Through our own CSS, our customers & dreifive got an effective win-win situation: our customers get the best Google Shopping performance and the best possible support for all topics related to shopping ads. dreifive can, in turn, be a one-stop-shop, constantly receives new inbound leads through the CSS and can assert itself better on the market with the expert status it has gained.
Marius Schulz
We used adstrong to be optimally positioned on Google Shopping Ads. The result is phenomenal: we have more success with our customers and benefit from the increased visibility of our agency. But most importantly, our Agency CSS enables us to scale our clients much faster on Google Shopping. adstrong provides us with a really well polished SaaS solution, which is rounded off with unmatched customer support.
Lena Schlegel
As a performance marketing agency, the word "performance" is at our core. Therefore, it was out of the question for us to set up our own Agency CSS and pass on the benefits to our clients. Thanks to adstrong's solution, we are strengthening the performance of our existing accounts and at the same time boost our own branding - a great win-win situation. We are also enthusiastic about the personal and flawless support from adstrong. We receive great support and receive targeted solutions for all inquiries.
Marco Elbe
I'm really pleasantly surprised by the benefits you get as an agency from being a Google CSS provider yourself. Since then, we've been getting more inbound inquiries and have a better conversion rate from clients who focus on Google Shopping Ads. The CSS Center also gives us some valuable data that we can use in our daily work. And of course it doesn't hurt that we can get double support from adstrong and the Google CSS Ops team when we have Merchant Center problems.
Sebastian Beneke
For us at Lyonic, the professional appearance as Google Shopping experts with our own Agency CSS was important because we always want to play at the SEA forefront and don't want to lag behind the market. With our Branded CSS we were able to strengthen our expert status in the Google Shopping area, which of course is also clearly reflected in the sales process. Adstrong's flawless support for everything to do with CSS & Google Shopping subtleties also allows us to be there for our customers better. We are very happy that we chose adstrong and opened up this new business model for us.
Christian Hampp
Our own emarketing Agency CSS works great, sustainably strengthens our brand and helps us with the acquisition of new customers. While not requiring any additional effort compared to a classic CSS setup. It is a real pleasure to work with the adstrong team on a professional and personal level, and hence the extraordinary success is no surprise.
Dennis Renk
For us at Hanseranking, CSS was a standard topic for our customers. We were all the more enthusiastic about the support we get from the adstrong team at a top price. The team consists of real professionals when it comes to price comparison industry and they react immediately and personally to changes made by us Customers. This new technical competence which is illustrated by our shopping ads being branded with Hanseranking is also noticed by our customers. That has already helped us to gain some new accounts and has also drawn the attention of potential employees to us.
Mike Klostermann
It always bothered us that millions of shopping page impressions from our customers advertise another online marketing provider. When we found out about the simple and fast solution from adstrong, which displays our own agency branding on the Google Search Results page without any additional effort, we immediately decided to take advantage of that. Our brand is now being shown millions of times with no additional cost and thus helps us to attract new customers.
Romano Koch
adstrong's Branded Agency CSS is the ideal tool to take Google Shopping services to the next level. Thanks to our own CSS, we at THRE3 can significantly improve our services and increase the performance of our customers' campaigns. adstrong's support is professional and fast and direct access to Google CSS Support helps us as a digital agency to be able to clarify CSS-related problems competently and promptly.
Felix Hesse
Our team at Netzproduzenten can strongly recommend adstrong as a Branded Agency CSS provider. We particularly like the fast and competent support that resolved all issues reliably and promptly. In addition, adstrong gives us the opportunity to give our own brand more visibility.
Guido Hausmann
Successful performance marketing and sustainable brand building is a top priority for Grillstar. adstrong's Branded Agency CSS solution has helped us to significantly increase the performance of our shopping ads and, with the "By Grillstar" branding, makes us stand out more on Google than our competitors. Our Brand has now been shown millions of times - and without any additional effort.
Tobias Clement
As a Google Premier Partner, it was the next logical step for us to be able to offer our customers their own CSS and thus complete the service. Our customers can now benefit from lower CPCs directly through us. The set-up, as well as the implementation, was a breeze thanks to the excellent support from adstrong.
Alexander Jenni
With adstrong, we succeeded in extracting the last bit of optimization from Google Shopping. Until now, we were firmly convinced that Google Shopping could not be optimized further - the team at adstrong proved us wrong. The adstrong CSS solution not only offers more control in the shopping context but also secures user clicks for our own offers that would have otherwise gone to competitors