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Positioning Your Own CSS

1 min read

Nowadays, it’s not enough to just be another CSS provider. By going down that path, you can only differentiate yourself based on price, which forces you to continually offer your product at a cheaper rate. This approach doesn’t lead anywhere, and the market is already crowded with such providers.

A much better strategy than competing on price is to position yourself based on additional value and unique selling propositions (USPs). At the top of the priority list for larger merchants are support and performance-enhancing features. We have designed our Branded CSS solution in a way that allows your agency to stand out in these two areas.

Support:

You will be able to provide excellent CSS support to your customers, because adstrong is here to assist you with speed and expertise. With over 10,000 Merchant Centers in our own CSS and over 20% of all CSSs globally, we are well-versed in every intricacy and can quickly address any questions you may have.

Performance-Enhancing Features:

Your Premium Agency CSS solution also stands out in this regard! Firstly, it includes the Free Clicks Booster, which generates up to 3% additional free Google Shopping traffic for your clients.

Secondly, as a CSS provider, you have access to aggregated Merchant Center data, Google CSS Support and the Google CSS Support Portal. Unlike external CSS providers, you are your customers’ agency and can therefore utilize this empowerment to improve campaign performance.