A new business line for your agency just opened. In 15 countries at once.
Google Shopping Ads go live in 15 new European markets in August and November 2026. New clients you couldn’t reach before, new revenue for the clients you already have — and a first-mover window that closes at launch.
The first Wave is opening in:
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with 1,000+ customers
We'll help you create a personalized, successful roadmap.
In 20 minutes you’ll have all the info you’d need to take insightful business decisions.
One launch. Two ways your agency wins.
Win new clients
Thousands of local shops in these 15 markets will run Shopping Ads for the first time and almost no agency there offers the service yet. No incumbents, no pitch battles: the first agency that shows up with real Shopping expertise wins them. This is the easiest new-business window your agency will see this decade.
Grow the clients you have
Empty auctions mean the cheapest CPCs these markets will ever have. Clients who extend even a fraction of their budget get first-mover positions, faster learning signals, and returns that latecomers will pay 2–3x more for. You bring them the opportunity — and bill the expansion.
How much you're leaving on the table
Let’s play some math: fill the fields and learn how much you could earn from these new markets.
Your opportunity
Level of detail in the estimate
Estimates for planning purposes only. Bidding-power advantage of up to 25% applies vs. advertising through Google Shopping's own CSS in EEA markets. Client revenue assumes 4x ROAS on extended budgets. Online shoppers per country: population aged 16–74 × share of individuals who bought or ordered goods or services online in the last 12 months — source: Eurostat 2025, ICT usage in households and by individuals (dataset isoc_ec_ib20). Moldova: estimate from national statistics (not covered by Eurostat); Liechtenstein: Switzerland used as proxy. Actual results depend on vertical, feed quality and competition at launch.
These are estimates: bring them to a call and we'll validate them against real auction data.
You can do all of this without a CSS. You'll just leave up to 25% on the table.
Every Shopping ad in the EEA runs through a Comparison Shopping Service. Run through Google’s own CSS and Google keeps up to 25% of every bid as margin. Run through your own Branded CSS and that margin goes back into the auction: same budget, more bidding power, from the very first auction.
In brand-new markets, that head start compounds daily.
By Google
By 3rd Party
Free impressions for a 3rd party CSS provider that might be pitching your competitors
By You
Lower CPC, Better CTR, More Visibility… all for you.
adstrong is ready when you are. Your CSS, live in one business day.
We handle everything: CSS setup, Merchant Center migration, Google compliance, all 36 CSS markets including the 15 new ones. No IT work on your side, no campaign disruption, your agency name and logo on every Shopping ad.
We will never touch your clients. adstrong is not an agency and never will be. We build CSS infrastructure for agencies — your clients stay yours, full stop.
of all Google CSS Centers globally
CSS already deployed
CSS markets included
from signup to live
Every advantage. No fluff.
Massive Branding
Have your shopping ads generate millions of free brand impressions, massive visibility and take your awareness to the next level.
Free traffic from Google
Shopping ads generate up to 3% additional free clicks that you lose to competitors unless you leverage our Branded CSS solution.
More Google support
CSS providers get additional Google support up to dedicated technical- and account management.
Inbound leads
Up to 25% CPC boost for Shopping Ads on Google
A Branded Agency CSS encompasses the normal CSS CPC benefit that effectively equals a CPC increase of up to 25%.
Your clients are safe
In contrast to other CSSs, adstrong is no agency and never will become one. We’ll never be a competitor and your clients are safe.
100% Google Policy compliant
5-star premium support
adstrong excels at customer support and was given a 5-star rating by its clients. Our 100% focus on CSS ensures top of the notch competency.
Become a one-stop-shop
Extra business model
Zero risk for your Ads.
Zero disruption for your brand.
24-Hour Setup
Your Brand on every Ad
By adding your label, you’ll outperform all of your competitors. And if you’re an agency, your clients will love the extra performance of the Ads.
Fully Compliant CSS
Fully compliant with Google’s CSS policies and built to meet German legal requirements – across all CSS markets.
Scale Without Complexity
Frequently Asked Questions
In two waves: August 2026 (Cyprus, Luxembourg, Malta, Moldova, North Macedonia, Liechtenstein) and November 2026 (Bulgaria, Croatia, the Baltics, Slovenia, Serbia, Bosnia & Herzegovina, Montenegro).
Every Shopping ad in the EEA runs through a CSS. You can use Google’s own CSS — but then Google keeps up to ~25% of your bid as margin. With a CSS partner, that margin is waived.
Up to 25% of your CPC, applied automatically in the auction. In new markets with low competition, the effective gain is often higher.
Yes, each country requires its feed language (e.g. Greek for Cyprus, Bulgarian for Bulgaria). English-only feeds work in Malta.
Yes, and you should: Merchant Center setup, feed localization and CSS activation can all be completed in advance, so campaigns go live on day one.
One business day from signup to live CSS, no IT work, no campaign disruption.
Bring your calculator results to a call.
20 minutes with a CSS specialist. We’ll validate your numbers against real auction data, map which markets fit your client base, and build a wave-by-wave roadmap so your CSS is live before the first auction opens, not after.
Book your strategy call
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- Live in 24h
- All 15 new markets included
- adstrong is not an agency