Keyword CSS for Shops & Brands | Dominate Google Shopping Ads

Boost your Google Shopping Ads

Your own Google CSS. Your brand in every Shopping ad, more traffic, lower CPCs.

Put your ads in the spotlight, boost their relevance and performance, and get free extra traffic from Google!

4.9 Stars on Google Reviews
with 1,000+ customers

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The market leader. Over 20% of all Google CSS Centers worldwide run on adstrong.

Every Shopping ad has a CSS label.
The question is whose.

By Google

No visibility for anyone

By 3rd Party

Free impressions for a 3rd party CSS provider that might be pitching your competitors

By Your Brand

Brand visibility, free traffic, CPC advantage… all yours

of all Google CSS worldwide

1000

CSS already deployed

CSS markets included

from signup to live

What changes the moment you go live.

Highlighted Ads

Strengthen your top-performing categories and/or brand presence. Put yourself in the shoes of the end consumer: a third-party CSS name means nothing to your target audience, whereas a keyword correlated with product search generates much higher attention and better performance.

Free Traffic

Clicks on the “By CSS” link are free and lead to the CSS page, not the shop. Other CSS providers often sell these clicks to the highest bidding competitor. With your own CSS, you keep this traffic yourself instead of losing it to the competition.

Better Performance

Your CSS boosts the performance of your ads because you no longer have to pay up to 20% hidden CPC costs to Google Shopping Europe. Additionally, the keyword improves relevance, which in turn increases your CTR, Quality Score, and lowers the CPC of your ads.

Direct Google support

As a CSS provider, you receive additional Google support, including dedicated account managers and technical contacts. You gain access to valuable reports, PMax and feed support, translation services, audits, and much more.

Built in direct collaboration with Google. Trusted by 1 in 5 CSS Centers worldwide.

adstrong is one of Google’s largest CSS Premium Partners. That means you get direct access to Google’s CSS team, a dedicated account manager, and technical contacts who resolve issues fast – before they impact your campaigns.

We focus 100% on CSS. Not SEO. Not paid social. Not a dozen other things. Just CSS. That focus is why leading shops and brands come to us and why several switched after their CSS was suspended by another provider.

With your own Keyword CSS, your brand appears in every Shopping ad. You increase ad relevance, lower your CPCs, and take performance to the next level.

Zero risk for your brand.
Zero disruption for your advertising.

Plug & Play

You have zero work to set up your Keyword CSS or to keep it going. No need for know-how, extra resources or IT knowledge. We take care of everything while you reap the rewards.

Seamless migration

Switching to your own dedicated Keyword CSS is done within seconds and doesn’t affect your existing setup. You don’t need any new accounts; your existing accounts, campaigns and feeds keep on running and won’t have any interruptions or downtimes.

Safe & Secure

Traffic drop due to switching CSS? Not with adstrong! We developed our CSS solution in close collaboration with Google, and unlike many other providers, it is 100% compliant with Google’s guidelines. Your campaigns are safe with us. Additionally, we do not require access to your Google Ads accounts and do not process any sensitive data.

You will succeed

Our 5-star customer support and success team ensures everything runs smoothly. No risk for you. We go a step further – our CSS mastery content guarantees you maximize the potential of the Google CSS program.

Becoming a Google CSS just takes a few minutes.

1

Signup

You sign up with adstrong & provide basic data (usually takes 5 minutes).

2

CSS Setup

We set up your dedicated Keyword CSS-Site (your design, your domain, your products). The site is fully responsive, localized for all 21 CSS markets and more than fulfils all Google CSS requirements.

3

CSS Application

We complete the CSS application for you, perfectly configure your Google CSS account and provide you with simple instructions & admin access.

4

Done

Now you can dominate Google Ads for Shopping and benefit from all the CSS provider superpowers.

Keyword CSS benefits.

Highlighted Google Ads

Your niche’s keyword or category name will be highlighted in the CSS Link of your Google Ads. This increases the relevance and makes your ads stick out!

Up to 25% CPC boost for Shopping Ads on Google

A Keyword CSS encompasses the normal CSS CPC benefit that effectively equals a CPC increase of up to 25%.

Free Clicks Booster

Other CSS solutions take your free CSS-traffic to the competition. Our “Free Clicks Booster” ensures that it’s taken to your products instead.

Extra traffic from ChatGPT & other LLMs

Your CSS pages are explicitly enabled for ChatGPT and other LLMs crawling, increasing your visibility in AI-powered search queries and generating additional high-intent traffic without extra work.

Shopping ads channel protection

With advanced CSS settings, you can reclaim full control of Google Shopping Ads for your domain(s) and make sure that other players don’t cannibalize your shop’s traffic.

Full control over CSS

Access to your own Google CSS Center gives you full control over everything Google CSS related and eliminates dependencies on others.

100% Google Policy compliant

Several of our clients had their CSS Google-suspended when using another CSS provider. adstrong is the largest & most professional provider who always works Google policy compliant.

Better Campaign Performance

Shops & Brands with their own CSS increase their ads’ CTR & quality score because the clearly visible CSS-link has a relevance to the search term.

Shops & Brands who trust adstrong.

Georg Blümer

CEO, Maniko Nails

„For a leading beauty D2C brand like Maniko, optimal Google Shopping Ads performance is crucial. Our own adstrong Keyword CSS not only provides the usual CSS CPC savings but also brings free traffic, additional support, and more relevant ads. Additionally, we leverage keyword highlighting in our ads to strengthen our brand positioning. Since the entire process required no effort or adjustments on our part, we are 100% satisfied with adstrong.“

Bonprix

Secure product and high competence. We chose the adstrong Keyword CSS because it is a solution that is 100% compliant with Google guidelines and fully meets the legal requirements for price comparisons applicable in Germany. The product works as expected—the individual keyword highlighting sets our ads apart and brings us free traffic via our own CSS. The competent and courteous customer service rounds off the experience. From our experience, it can only be recommended.

Steffen Röling

Head of Online Marketing, Hood

First-class solution at an unbeatable price. We switched from another CSS provider to adstrong because we kept hearing that adstrong is one of the best CSS providers on the market for our product volume. adstrong took complete care of the CSS switchover—everything ran smoothly without any interruptions, and we didn’t need to make any adjustments. The customer service is always immediately available when a question arises, and all this at an unbeatable price where we pay less than with alternative providers.

Michael Schmidt

Associate Director, SEA, mostwantads

Rightly the market leader. At Shop-Apotheke, we have worked with several CSS providers over the years, and adstrong is the undisputed leader in CSS expertise. Our own Keyword CSS gives us an additional competitive advantage in Shopping Ads that we don’t have with other providers, and adstrong is also cheaper at the same time! It’s a pleasure working with adstrong—the team impresses with top-class expertise and response speed—they ensure everything runs 100% reliably for us.

The leading Keyword CSS product on the market.

What matters when choosing a CSS solution:

adstrong Keyword CSS

Conventional CSS

CSS CPC Advantage

Free Traffic for your Shop/Brand

Category or Keyword highlighting on Google

Your Ads Don't Promote Competitor Brands

Better Google standing, incl. direct Google CSS Support

Own CSS landing pages

Free Traffic for the Competition

Setting Negative Keywords for PMax at Campaign Level

No Effort Required from you

100% Google policy compliant

Premium Support

Current landscape of White Label CSS providers.

Better Google standing, incl. direct Google CSS Support

adstrong Keyword CSS

Programmatic
competitors

Non-programmatic
competitors

Highest Google CSS Premium Support Level for Customers

adstrong Keyword CSS

Programmatic
competitors

Non-programmatic
competitors

Compliant with Google CSS Guidelines

adstrong Keyword CSS

Programmatic
competitors

Non-programmatic
competitors

Compliant with German Law

adstrong Keyword CSS

Programmatic
competitors

Non-programmatic
competitors

Turnkey Solution with No Effort Required from Customers

adstrong Keyword CSS

Programmatic
competitors

Non-programmatic
competitors

Programmatic competitors are White Label CSS providers who programmatically read the product data that is to be shown on the CSS site via the Google Content API. Non-programmatic competitors don’t do that and rely on a backend where the client needs to upload product feeds.

Choose the plan that's right for you and Grow Faster with Google Shopping.

Supercharge your Google Shopping Ads with the optimal CSS solution by market leader adstrong. We run over 20% of all CSS accounts worldwide and are trusted by thousands of shops and brands to get more visibility, better performance, and excellent support.

All prices excl. VAT. Multi-account and annual options available.

¹ Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, Czech Republic, Hungary.

² The Free Clicks Booster ensures that the CSS page shows almost only the products from your Merchant Centers

Keyword CSS

For shops & brands ready to own their Shopping Ads

All 21 CSS countries¹ available
Own Keyword CSS Site
Own CSS Domain or Subdomain
Keyword Highlighting in Google Shopping Ads
Free Clicks Booster²
CSS Site Conversion Booster
Premium Support
Dedicated Account Manager

Keyword-level optimization, more organic traffic, multi account, higher relevancy ads, better CPCs, better CTR, free traffic, premium css support, turn-key ready, 100% compliant.

Ready to own your Shopping Ads?

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Boost your Google Shopping Ads

Your own Google CSS. Your brand in every Shopping ad, more traffic, lower CPCs.

The market leader. Over 20% of all Google CSS Centers worldwide run on adstrong.

Every Shopping ad has a CSS label. The question is whose.

By Google

By 3rd Party

By Your Brand

What changes the moment you go live.

Built in direct collaboration with Google. Trusted by 1 in 5 CSS Centers worldwide.

Zero risk for your brand.Zero disruption for your advertising.

Plug & Play

Seamless migration

Safe & Secure

You will succeed

Becoming a Google CSS just takes a few minutes.

1

Signup

2

CSS Setup

3

CSS Application

4

Done

Keyword CSS benefits.

Highlighted Google Ads

Up to 25% CPC boost for Shopping Ads on Google

Free Clicks Booster

Extra traffic from ChatGPT & other LLMs

Shopping ads channel protection

Full control over CSS

100% Google Policy compliant

Better Campaign Performance

Shops & Brands who trust adstrong.

Georg Blümer

Bonprix

Steffen Röling

Michael Schmidt

The leading Keyword CSS product on the market.

adstrong Keyword CSS

Conventional CSS

CSS CPC Advantage

Free Traffic for your Shop/Brand

Category or Keyword highlighting on Google

Your Ads Don't Promote Competitor Brands

Better Google standing, incl. direct Google CSS Support

Own CSS landing pages

Free Traffic for the Competition

Setting Negative Keywords for PMax at Campaign Level

No Effort Required from you

100% Google policy compliant

Premium Support

Current landscape of White Label CSS providers.

Better Google standing, incl. direct Google CSS Support

adstrong Keyword CSS

Programmaticcompetitors

Non-programmaticcompetitors

Highest Google CSS Premium Support Level for Customers

adstrong Keyword CSS

Programmaticcompetitors

Non-programmaticcompetitors

Compliant with Google CSS Guidelines

adstrong Keyword CSS

Programmaticcompetitors

Non-programmaticcompetitors

Compliant with German Law

adstrong Keyword CSS

Programmaticcompetitors

Non-programmaticcompetitors

Turnkey Solution with No Effort Required from Customers

adstrong Keyword CSS

Programmaticcompetitors

Non-programmaticcompetitors

Choose the plan that's right for you and Grow Faster with Google Shopping.

Keyword CSS

Ready to own your Shopping Ads?

Every Shopping ad has a CSS label.
The question is whose.

Zero risk for your brand.
Zero disruption for your advertising.

Programmatic
competitors

Non-programmatic
competitors

Programmatic
competitors

Non-programmatic
competitors

Programmatic
competitors

Non-programmatic
competitors

Programmatic
competitors

Non-programmatic
competitors

Programmatic
competitors

Non-programmatic
competitors