You don't have to trust us. Trust the numbers.
See how much value a dedicated CSS would generate for your shop or for your clients. Fill in the blanks, get your number in 60 seconds.
Your marketing information
Optional settings
Sensible defaults based on what we observe across the accounts we manage. Adjust them to match your own experience.
- CPC boost value (up to) €0
- Free traffic value (up to) €0
- Brand value uplift (up to) €0
Estimates for planning purposes only, based on your inputs and the assumptions above. The default ranges reflect market standards we consistently observe across the accounts we manage: a Google CSS CPC benefit of 10–20% (realistic), 1–3% additional free Google Shopping traffic (measured), a 10–50% CTR uplift (achievable) and a 1–3% brand positioning value (realistic). Actual results depend on your vertical, feed quality and competition.
Fill the form: You’ll get these numbers in your Inbox and a CSS Enablement Specialist will be in touch with you.
This won’t be a Sales Call: we’ll just validate the numbers according to your Market and our Experience. Just 15 pure minutes of tech talk.
Running an agency? The same numbers scale across every client account you manage under your own brand.
Frequently Asked Questions
CSS stands for Comparison Shopping Service. It’s the channel through which your products are submitted to Google Shopping. The program was created after Google’s EU antitrust case to open up price comparison to competition — and it comes with a built-in perk: bidding through a CSS removes the ~20% margin Google Shopping Europe would otherwise take, so more of your budget goes back into the auction. adstrong’s Keyword CSS makes you a CSS provider with your own dedicated CSS, so you also get your keyword highlighted in the ad, free extra traffic, and direct Google CSS support.
The CPC discount alone stopped being an edge around 2021, once nearly everyone adopted a CSS. A dedicated Keyword CSS goes further: your own keyword or category is highlighted in the ad’s CSS link (a generic third-party CSS name means nothing to shoppers), and the Free Clicks Booster keeps the free CSS traffic on your products instead of handing it to competitors — as many other providers do. On top of that, adstrong runs over 20% of all CSS accounts worldwide, is 100% Google-policy compliant, meets German legal requirements, and gives you premium support with direct Google access.
The same three effects apply to every Shopping account you manage — so the value scales with your combined client spend. With adstrong’s Branded or White Label CSS, the CSS runs under your agency’s own name: your clients get the CPC benefit and the free traffic, and your agency gets its brand in every Shopping ad, a stronger expert positioning, and a new recurring revenue stream. Enter your clients’ combined monthly spend above to see the portfolio-level value.
We take your monthly ad spend and apply three effects that a dedicated Keyword CSS delivers: the CPC benefit (budget that goes back into the auction instead of being lost as hidden Shopping fees), the additional free Shopping traffic your own CSS keeps for you, and the brand positioning value of showing your keyword, or your agency’s name, in every ad. Each is a percentage of your spend; we add them together and multiply by 12 to show the yearly figure. The three lines under “This revenue is formed by” break down exactly how much each effect contributes.
The default percentages reflect what we typically observe across the accounts we manage (adstrong runs over 20% of all Google CSS accounts worldwide), and you can adjust them under “Optional Settings” to match your own experience. Additional clicks are estimated from your spend and average CPC, combined with the CTR uplift and extra free traffic; keyword impressions are derived from those clicks and your average CTR. All figures are planning estimates — actual results depend on your vertical, feed quality and competition.
No — they’re planning estimates based on your inputs and on percentages we typically observe across the accounts we manage. Your actual results depend on your vertical, feed quality and competition. The calculator is meant to show the order of magnitude of value a dedicated Keyword CSS can unlock, not a promise.
Enter your email and we’ll send you these numbers to keep. If you’d like, one of our CSS experts can validate them against your real account and show you what’s realistic in your specific case — no sales pressure, just a look at your setup. You can reply to the report email or book a call directly.
Bring your results to a call.
20 minutes with a CSS specialist. We’ll validate your numbers against real auction data, map which markets fit your client base, and build a wave-by-wave roadmap so your CSS is live before the first auction opens, not after.
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