Branded Agency CSS
Your clients' Shopping ads are making someone else famous.
Get your own Google CSS and stand out where it matters most: your agency name on every Shopping impression, direct support from Google, free traffic, and a new inbound channel for your agency’s brand.
- Same-day setup
- GDPR compliant
- 100% Google policy compliant
4.9 Stars on Google Reviews
with 1,000+ customers
The market leader. Over 20% of all Google CSS Centers worldwide run on adstrong.




























































































Every Shopping ad has a CSS label.
The question is whose.
By Google
By 3rd Party
Free impressions for a 3rd party CSS provider that might be pitching your competitors
By Your Agency
Inbound leads, expert status, CPC advantage… all yours
of all Google CSS worldwide
CSS already deployed
CSS markets included
from signup to live
What changes the moment you go live.
Your name on every ad
Your agency appears in the “By Your Agency” link on every Shopping ad your clients run. Billions of impressions. Your brand, not a competitor’s. Those clicks generate inbound leads from prospects who see your name and reach out.
Lower CPCs, for every client, automatically
Free traffic back to your clients
Shopping ads generate up to 3% additional free clicks via the “By CSS” link. Our Free Clicks Booster routes those to your clients’ products, not to a competitor’s CSS page.
Direct Google support
Built in direct collaboration with Google. Trusted by 1 in 5 CSS Centers worldwide.
Zero risk for your agency.
Zero disruption for your clients.
24-Hour Setup
100% White-Label
Fully Compliant CSS
Scale Without Complexity
Becoming a Google CSS just takes a few minutes.
1
Signup
You sign up with adstrong & provide basic data (usually takes 5 minutes).
2
CSS Setup
We set up your Branded Agency CSS-Site (your design, your domain, your products). The site is fully responsive, localized for all 21 CSS markets and fulfils all Google CSS requirements.
3
CSS Application
We complete the CSS application for you, perfectly configure your Google CSS account and provide you with simple instructions & admin access.
4
Done
Every advantage. No fluff.
Massive Branding
Have your shopping ads generate millions of free brand impressions, massive visibility and take your awareness to the next level.
Free traffic from Google
Shopping ads generate up to 3% additional free clicks that you lose to competitors unless you leverage our Branded CSS solution.
More Google support
CSS providers get additional Google support up to dedicated technical- and account management.
Inbound leads
Up to 25% CPC boost for Shopping Ads on Google
A Branded Agency CSS encompasses the normal CSS CPC benefit that effectively equals a CPC increase of up to 25%.
Your clients are safe
In contrast to other CSSs, adstrong is no agency and never will become one. We’ll never be a competitor and your clients are safe.
100% Google Policy compliant
5-star premium support
adstrong excels at customer support and was given a 5-star rating by its clients. Our 100% focus on CSS ensures top of the notch competency.
Become a one-stop-shop
Extra business model
Agencies who trust adstrong.
Simon Borg
Thanks to adstrong’s Branded Agency CSS solution, we managed to take us to the next level with regard to Google Shopping. Not only did we get an additional business model for our agency, but we consistently achieve better campaign performance. In addition to the many advantages of a CSS, such as agency visibility, perceived competency and inbound leads, what I’m most pleased about is that we can now troubleshoot CSS-related issues in Merchant Centers directly with Google. Previously this wasn’t possible and we always had to go through an external CSS provider, which has often led to delays and resentment. On top, adstrong’s support is outstanding – that’s why I’m happy to provide this testimonial.
Lena Schlegel
As a performance marketing agency, the word “performance” is at our core. Therefore, it was out of the question for us to set up our own Agency CSS and pass on the benefits to our clients. Thanks to adstrong’s solution, we are strengthening the performance of our existing accounts and at the same time boost our own branding – a great win-win situation. We are also enthusiastic about the personal and flawless support from adstrong. We receive great support and receive targeted solutions for all inquiries.
Julian Flügge
We have been a Google CSS provider for several years and have met the Google requirements with our in-house IT. Nevertheless, switching to adstrong has more than paid off for us: we now have lower costs and less work than before and continue to enjoy all CSS advantages. In particular, that’s the CPC advantage for our customers and the incoming leads for us. In addition, the adstrong team knows the Google CSS program like no other and, despite years of experience, was able to give us some valuable tips for CSS optimization and help us achieve Google CSS PARTNER status.
Marius Schulz
We used adstrong to be optimally positioned on Google Shopping Ads. The result is phenomenal: we have more success with our customers and benefit from the increased visibility of our agency. But most importantly, our Agency CSS enables us to scale our clients much faster on Google Shopping. adstrong provides us with a really well polished SaaS solution, which is rounded off with unmatched customer support.
Marco Elbe
I’m really pleasantly surprised by the benefits you get as an agency from being a Google CSS provider yourself. Since then, we’ve been getting more inbound inquiries and have a better conversion rate from clients who focus on Google Shopping Ads. The CSS Center also gives us some valuable data that we can use in our daily work. And of course it doesn’t hurt that we can get double support from adstrong and the Google CSS Ops team when we have Merchant Center problems.
Felix Manthey
We used adstrong to be optimally positioned with Google Shopping and we are extremely satisfied with the result. Essentially, we had all the advantages that adstrong had mentioned to us in advance. The campaigns benefit from the CPC advantage, we tread more competently and can also provide CSS support to our customers. Our awareness in the market has increased and we are getting more incoming customer inquiries. We have been able to use the expert status to win more customers for us. And last but not least, it’s just fun to have your own Agency names regularly seen on Google.
Dennis Berse
We’ve been using adstrong’s Branded Agency CSS solution for a few months. We’ve seen a stable positive impact on campaign performance, which we attribute to the CPC advantage. We also have billions of free brand impressions for AdRock Marketing. All in all, the adstrong team does their job really well and gives us excellent support. That’s why I’m happy to provide a testimonial.
Elly Michalas
I became extremely curious when I heard about adstrong’s Branded Agency CSS solution. adstrong aren’t exaggerating about their SaaS solution being turnkey – we didn’t have any significant effort to set it up or run it. The CSS works flawlessly and improves our shopping campaigns. It used to bother me that we couldn’t supply our customers with everything from a single source and they had to go to external CSS providers. Now, the CSS status allows us to provide a better service level. The increased visibility brings us regular customer inquiries and our awareness has increased significantly. Finally, I would like to commend adstrong for the great support – if something is wrong, the team is immediately and competently on the spot. Thank you & best of luck going forward!
Rahil Yaqub
Since our goal is to ensure the best performance and the best service for our customers, it was clear that we had to become a Google CSS provider ourselves. When I spoke to adstrong, I was impressed by their competence and experience in everything to do with CSS. I think there is no other player in Europe who has so much experience with the Google CSS program and is familiar with all the details and exceptional cases. Since adstrong also offers very fair pricing, we decided on their Branded Agency CSS solution and spent a lot of time with it and effort saved. The SaaS solution is easy to use and the customer support is top notch.
Alexander Jenni
With adstrong, we succeeded in extracting the last bit of optimization from Google Shopping. Until now, we were firmly convinced that Google Shopping could not be optimized further – the team at adstrong proved us wrong. The adstrong CSS solution not only offers more control in the shopping context but also secures user clicks for our own offers that would have otherwise gone to competitors
The leading CSS product on the market.
What matters when choosing a CSS solution:
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
CSS CPC advantage
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Free branding & inbound leads for your agency
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Agency ads strengthen potential competitors
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Additional direct Google CSS support
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Free traffic for your clients
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Free traffic for your clients' competitors
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Plug & play solution - no work for you
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
100% automated localization for all CSS countries
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
100% automated product data processing
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Excellent premium customer support and leading CSS expertise
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Many years of experience with matured and perfected software
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Market leader who runs >20% of all CSS accounts worldwide
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Risk of losing clients to CSS provider
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
100% Google policy compliance
adstrong Branded
Agency CSS
90% of other
Agency CSS
Conventional
CSS
Current landscape of White Label CSS providers.
adstrong Branded
Agency CSS
Programmatic
competitors
Non-programmatic
competitors
Highest Google CSS Premium Support Level for Customers
adstrong Branded
Agency CSS
Programmatic
competitors
Non-programmatic
competitors
Compliant with Google CSS Guidelines
adstrong Branded
Agency CSS
Programmatic
competitors
Non-programmatic
competitors
Compliant with German Law
adstrong Branded
Agency CSS
Programmatic
competitors
Non-programmatic
competitors
Turnkey Solution with No Effort Required from Customers
adstrong Branded
Agency CSS
Programmatic
competitors
Non-programmatic
competitors
Programmatic competitors are White Label CSS providers who programmatically read the product data that is to be shown on the CSS site via the Google Content API. Non-programmatic competitors don’t do that and rely on a backend where the client needs to upload product feeds.Â
What's included in your Branded Agency CSS.
All prices excl. VAT. Multi-account and annual options available.
¹ Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, Czech Republic, Hungary.
² The Free Clicks Booster ensures that the CSS page shows almost only the products from your Merchant Centers
Agency CSS
Agencies and SaaS companies
- All 21 CSS countries¹ available
- Own Agency CSS Site
- Own CSS Domain or Subdomain
- Agency Branding in Google Shopping Ads
- Free Clicks Booster²
- CSS Site Lead Booster
- Premium Support
- Dedicated Account Manager
- Individual trial period upon request
- CSS Partner Status upon request
20% of all CSS Centers worldwide chose adstrong. The agencies that didn't are currently making someone else famous.
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