Branded Agency CSS

Your clients' Shopping ads are making someone else famous.

Get your own Google CSS and stand out where it matters most: your agency name on every Shopping impression, direct support from Google, free traffic, and a new inbound channel for your agency’s brand.

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The market leader. Over 20% of all Google CSS Centers worldwide run on adstrong.

Every Shopping ad has a CSS label.
The question is whose.

By Google

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No visibility for anyone

By 3rd Party

branded css by 3rd party css en | adstrong

Free impressions for a 3rd party CSS provider that might be pitching your competitors

By Your Agency

branded css by your agency en | adstrong

Inbound leads, expert status, CPC advantage… all yours

20

of all Google CSS worldwide

1000

CSS already deployed

21

CSS markets included

24

from signup to live

What changes the moment you go live.

Your name on every ad

Your agency appears in the “By Your Agency” link on every Shopping ad your clients run. Billions of impressions. Your brand, not a competitor’s. Those clicks generate inbound leads from prospects who see your name and reach out.

Lower CPCs, for every client, automatically

The CPC advantage is built into the Google auction mechanics for all CSS providers. It’s not our feature, it’s the floor. Your clients get it the moment your CSS goes live, without you doing anything.

Free traffic back to your clients

Shopping ads generate up to 3% additional free clicks via the “By CSS” link. Our Free Clicks Booster routes those to your clients’ products, not to a competitor’s CSS page.

Direct Google support

As a CSS provider, you get dedicated Google account managers, PMax support, feed audits, and technical contacts. The support tier that used to require being Google itself.
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CSS Google Premium Partner 2022
Google Partner Premier 2022
Badge - Google CSS Comparison Shopping Partners PMax Specialization
Badge - Google CSS Comparison Shopping Partners O2O Specialization
Badge - Google CSS Comparison Shopping Partners Feeds Specialization
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Winner of the CSS Spotlight 2023 Award - Google CSS Spotlight award
Winner of the CSS Spotlight 2022 Award - Google CSS Spotlight award
Badge - All CSS countries included

Built in direct collaboration with Google. Trusted by 1 in 5 CSS Centers worldwide.

adstrong is one of Google’s largest CSS Premium Partners. That means direct access to Google’s CSS team, dedicated account management, and technical contacts who resolve issues before your clients notice them, all passed on to you.
We focus 100% on CSS. Not SEO. Not paid social. Not a dozen other things. Just CSS. That focus is why agencies come to us after their CSS gets suspended elsewhere, and why our solution is fully compliant with both Google’s policies and German law, across all 21 CSS markets.
One more thing that matters for agencies: adstrong is not an agency. We will never pitch your clients. We build infrastructure for agencies that want to win, not to replace them.
whitelabel css googlepolicycompliant 2025 | adstrong
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whitelabel css 20percent of all css worldwide by adstrong 2025 | adstrong

Zero risk for your agency.
Zero disruption for your clients.

24-Hour Setup

Your Branded CSS is live with your agency name and logo in one business day.

100% White-Label

Zero adstrong branding visible to clients or their end customers. Your name only.

Fully Compliant CSS

Fully compliant with Google’s CSS policies and built to meet German legal requirements – across all 21 CSS markets.

Scale Without Complexity

Whether you add one client or twenty, the infrastructure handles it without extra overhead on your team.

Becoming a Google CSS just takes a few minutes.

1

Signup

You sign up with adstrong & provide basic data (usually takes 5 minutes).

2

CSS Setup

We set up your Branded Agency CSS-Site (your design, your domain, your products). The site is fully responsive, localized for all 21 CSS markets and fulfils all Google CSS requirements.

3

CSS Application

We complete the CSS application for you, perfectly configure your Google CSS account and provide you with simple instructions & admin access.

4

Done

Your agency name appears on every Shopping ad impression your clients generate. From this moment forward.

Every advantage. No fluff.

Agencies who trust adstrong.

The leading CSS product on the market.

What matters when choosing a CSS solution:

Conventional CSS benefits​

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

CSS CPC advantage

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Conventional Agency CSS benefits​

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Free branding & inbound leads for your agency

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Agency ads strengthen potential competitors

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Additional direct Google CSS support

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

adstrong Agency CSS USPs​

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Free traffic for your clients

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Free traffic for your clients' competitors

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Plug & play solution - no work for you

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

100% automated localization for all CSS countries

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

100% automated product data processing

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Excellent premium customer support and leading CSS expertise

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Many years of experience with matured and perfected software

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Market leader who runs >20% of all CSS accounts worldwide

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Risk of losing clients to CSS provider

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

100% Google policy compliance

adstrong Branded
Agency CSS

90% of other
Agency CSS

Conventional
CSS

Current landscape of White Label CSS providers.

adstrong Branded
Agency CSS

Programmatic
competitors

Non-programmatic
competitors

Highest Google CSS Premium Support Level for Customers

adstrong Branded
Agency CSS

Programmatic
competitors

Non-programmatic
competitors

Compliant with Google CSS Guidelines

adstrong Branded
Agency CSS

Programmatic
competitors

Non-programmatic
competitors

Compliant with German Law

adstrong Branded
Agency CSS

Programmatic
competitors

Non-programmatic
competitors

Turnkey Solution with No Effort Required from Customers

adstrong Branded
Agency CSS

Programmatic
competitors

Non-programmatic
competitors

Programmatic competitors are White Label CSS providers who programmatically read the product data that is to be shown on the CSS site via the Google Content API. Non-programmatic competitors don’t do that and rely on a backend where the client needs to upload product feeds. 

What's included in your Branded Agency CSS.

Everything is handled for you. No IT work, no new infrastructure, no campaign disruption. Your CSS is live in one business day.

All prices excl. VAT. Multi-account and annual options available.

¹ Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, Czech Republic, Hungary.

² The Free Clicks Booster ensures that the CSS page shows almost only the products from your Merchant Centers

Agency CSS

Agencies and SaaS companies

Branded Google Shopping Ads, more organic traffic, multi account, branding & visibility, more leads, better CPCs, free traffic, premium css support, turn-key ready, 100% compliant.

20% of all CSS Centers worldwide chose adstrong. The agencies that didn't are currently making someone else famous.

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